After a very energized and fruitful day of knowledge from day one of The Signature CEO Conference, the attendees were ignited to continue on with day two to engage with their colleagues to learn more of the behind the scenes business acumen to make them stronger leaders and business owners.
To get the crowd motivated early in the morning, industry mogul, Maya Warburton Holihan of House of Maya boutiques, led the crowd with a dance move to the song of Justin Timberlake’s, “Can’t Stop the Feeling.” After a few moments of everyone grooving to the beat, Maya, settled everyone down and led them on the journey of the challenges of an entrepreneur with her lecture on, “Leading Through Crisis, Change, and Growth.” We journeyed through every type of scenario from personnel to environmental to political to social. After an analysis of each of these types of crisis, Maya coached the attendees on how to manage crisis identifying successful leadership characterstics, and how to lead with integrity.
Our Featured Keynote Speakers, Ginger Johnson & Liz Pickett of Ginger+Liz Colour Collection, addressed the group on How to Build a Product or Service that your Target Audience will Love! This dynamic duo is not only fierce in the beauty industry but leaders across the board for entrepreneurs. Ginger and Liz focused on profitability, benefits your brand offers, need vs demand, and so much more. Their lecture embodied the cycle of product or service development to inspire your customers to work with you.
Legal eagle, Stephen Marshall of Franklin & Prokopik, PC, had everyone mesmerized with the language of contract law discerning Contractor vs. Employee!!! Talk about engagement, the attendees were hanging on to his every word and taking note. Attendees were informed about the proactive steps to protect their business from contractors and employees, the unique difference between contractor and employee, and the risks for their business based on the actions of independent contractors and employees.
“How To Become a Person of Influence with your Industry” was coached by Marilyn Crouther, Senior Vice President and General Manager, of Hewlett Packard Enterprise Services U.S. Public Sector. An Executive with endless accolades and years of experience in leadership, was the right person to lead a lecture on this subject (if you saw her resume, you’d understand why). Marilyn outlined and perfectly narrated the power and vision of action, merging passion and authenticity, and understanding the importance of one’s influence. Attendees left inspired and fully committed to become not only better business owners but business leaders.
After lunch, attendees were had the opportunity to learn about SEO, the evolution of the website and what it means to establish a digital brand, and new insight of having a web presence. This was all under the direction of Myrna P. Daramy, CEO of Mezzohead and NewlyBride. Attendees walked away with an empowerment of knowing that they were equipped with the tools to make better decisions for the growth of their business online.
Being prepared to master your dreams through finding your purpose was the platform of Dr. Antwain Goode’s lecture on day two. Dr. Goode, founder of Tate Consulting, led the group down the path of personal development by redefining your purpose, positioning, attracting mentors, knowing your true north, reflection and how to take the next step of action. Another inspiring lecture to take your business to the next level.
To complete our two days of valuable knowledge and growth, Chef Dana Eugene Herbert, of Desserts by Dana, took the stage to lead with our final lesson of business intelligence, “6 Things Every Business Owner Must Have in Place”. Dana circled the spectrum from personal appearance, to friends in business, to developing a strong team, to developing definitive company goals, to having a checks and balance system, and more.
The Signature C.E.O Conference is an educational platform to empower wedding and event professionals to be the best of the best in their professions. The foundation is built upon solid business intelligence to stimulate and strengthen the mindset of leadership and entrepreneurship, and to build the character of one’s intelligence to dominate in their field and build and bridge their network of professionals to thrive in this diverse industry. The core competencies focus on:
- Branding & Marketing
- Business Financial Planning
- Business Technology
- Legal & Contracts
- Business Best Practices
- Productivity & Business Management
- Business Innovations
- Small Business Entrepreneurship
We enjoyed connecting with new and old friends, and most importantly valued the time and education that was conveyed by each of our speakers. Thank you to our dynamic Speakers and our supportive cast of Sponsors that helped to make The Signature CEO Conference 2016 a SUCCESS!!!!
Special thanks to all of our collaborative Sponsors that helped to make the the conference a success:
Caribbean Caterers | Edge Floral Event Designers | AllSeated | Samuel Riggs IV Alumni Center | Tony Craddock & Cold Front Music | Memories of Bliss Photography | Chew Entertainment | A-list Photobooths | Couture Cakes by Sabrina | CV Linens | Famous Dave’s Catering | Fingers in Ink | 5-12 Desserts | DC Sweet Potato Cake | Fluffness | Norman’s Popcorn | Papered Wonders Inc | Sweet Pearlz Cheesecakes | Sugar Shack Donuts | Ten23 Designs | Tierra Floral Design | Blackwall Hitch | The Day Designer | Lebanese Taverna | Marriott Westfield’s Dulles | Ruth Chris Steakhouse Arlington | The Lara Casey Shop | Virtue Feed & Grain | Aisle Always Love | Calligraphette & Co | Shea Radiance | Tracy’s Gourmet
Photography Credit: Memories of Bliss Photography
Conference Founder & Producer: Tara Melvin of Perfect Planning Events
THE ATTENDEES IN ACTION: