In a market where competitors are a dime a dozen, originality is just as important as one’s expertise. The truth is that every person and company has a unique story; yet, the challenge is in presenting that story in a way that builds your Know, Like, Trust factor with potential clients. In this session, Aleya will reveal her tried-and-true brand messaging framework and walk attendees through the steps to crafting a story that will win over ideal clients, increase revenue, and solidify the longevity of their businesses.

WHAT YOU WILL LEARN

• The five elements that turn an average story into a powerful marketing tool
• A guide to developing your own profit-making brand messaging
• Key strategies for differentiating your brand from competitors through storytelling, particularly in an oversaturated market
• How and where to infuse a customer-centric brand story into marketing efforts, including social media, website content, and print media
• When it is time to rethink your branding story.

ABOUT OUR SPEAKER

Aleya Harris is the founder and owner of Flourish Marketing, an agency dedicated to helping wedding, catering, and event professionals reach their full potential through fresh, cutting-edge marketing strategies that get and keep a consistent stream of clients. She is a firm believer that business owners should make good money doing what they love and she spreads this message through her role as a thought leader in the industry.

Aleya has made it her personal mission to support catering and event businesses in their growth and help them to reach their definition of success. Her decade-plus long career as a chef and catering company owner, paired with her wealth of expertise in marketing, are matched with a remarkable work ethic, providing her clients with an engaging and interactive experience that inspires them to take action. As a professional speaker, she fosters valuable discussion about actionable marketing strategies and profit-driven storytelling in an effort to inspire her audience to take charge of their businesses’ financial futures.

Her in-depth knowledge about social media marketing, branding, sales conversions, and effective marketing tools have earned her spots and top rankings on stages across the nation, including The Special Event and Catersource. She also serves as the marketing committee chair for NACE National and is a StoryBrand Certified Guide.
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