Why Attend The Signature CEO Conference? Words From Loyal Attendee Shelby Tuck Horton

With the vast number of panel discussions, fireside chats, webinars, talks, and conference options that exist, why does The Signature CEO Conference continuously attract and excite newcomers, while welcoming back attendees who return, invigorated, year after year? 

The answer lies in the hearts and minds of loyal attendees.

Hearing from attendees, and understanding their expectations and motivations, is key. Their words empower me to strive harder, dive deeper, and dream bigger to optimize the conference event, through intellectually stimulating content enhanced by engaging, transformative experiences. 

Why attend The Signature CEO Conference? As the founder and managing director, I could go on and on, expounding on all of the amazing benefits, but instead, let’s hear from one the platform’s most faithful attendees. 

Here’s a powerful endorsement from 4-time attendee, Shelby Tuck-Horton Certified Life and Business Coach (who celebrated a birthday with us during The Signature CEO Conference 2020 – Virtual Experience). 

Shelby’s sentiment…

I have been a fan of The Signature C.E.O. Conference since I attended my very first one.  To be truthful, I mainly attended to support Tara for her first conference.  However, that was one of the best conferences I had ever attended.

Shelby’s take on the high-impact content…

I loved that some of the speakers were not in the wedding industry, but had valuable information, strategies, and tips for business growth.  As many conferences as I have attended in the wedding industry, I walked away with a notebook full of notes with strategies I could easily implement for business improvement.  

Sometimes I learned something new or confirmed something that I already knew.  There was information shared that could be easily implemented to see immediate changes in your business.

Her thoughts on engagement…

Since I missed last year’s conference, I was really looking forward to this year’s Signature C.E.O. Conference.  When the decision was made to make it a virtual conference due to the pandemic, I wasn’t sure if I would enjoy it as much. I don’t particularly like staying online for long periods of time.  

However, the speakers were engaging, informative, and authentic in their presentations.  There was still interaction between the speakers and attendees, fun, games, and entertainment.   I ended up taking tons of  notes.

Her feelings about the dynamic speakers…

All of the speakers were great and I learned something from each one, but I really enjoyed Britney Jeanine, a creative brand consultant.  She presented on building a plan-based business and brand.  Her presentation was informative and authentic.  

She helped me to see some mistakes I was making in my branding and confirmed some things that I was doing correctly.  I loved her energy and willingness to share her expertise in such an easy to comprehend manner.

On the ROI…

Needless to say, I have become a loyal attendee who only missed one year due to a conflict. I love The Signature C.E.O Conference and look forward to attending next year.  It is worth the investment in you and your business.

I’m proud to share that Shelby Tuck-Horton was a 2020 Financial Sponsor Award Recipient. Her unwavering support over the years is her greatest testimony. It is a tangible demonstration of her belief that The Signature CEO Conference has the ability to change the trajectory of someone’s life by harnessing the collective power of the brightest creative minds.


5 Brand Strategy Tips to Implement during COVID-19 | Britney Jeanine

Our Speaker’s care and want to extend their support to you during this time of uncertainty. As we were all affected by COVID-19, The Signature CEO Conference was postponed and with the support of our Speakers they still want to extend a reach to each of you and share advice on how you can pivot through this temporary disruption of our businesses.

We had the opportunity to do a LIVE Facebook Interview with Speaker, BRITNEY JEANINE CANIDATE ofBritney Jeanine & Co Britney works with creatives & designers to level up their businesses & brands through brand coaching and online education. With experience in photography, web and graphic design, she has been blessed to create for over 110+ brands since 2008—and have been the catalyst in visually propelling brands forward.

During our conversation she highlighted,  “5 Brand Strategy Tips to Implement during COVID-19”:

1. Refocus and restructure.
2. Plan through all of the panic.
3. Assess your Q1 numbers for a better Q2.
4. Build your Q2 content marketing strategy.
5. Continue showing up and serving your people.
Watch the video for our full interview.