Speaker Insights 2021: Nikki Rogers…”Build, Grow, and Thrive as an Entrepreneur”

What better way to get to know our illustrious speaker than through intimate conversations!  I had the opportunity to interview, Nikki Rogers of The Bladen Group .  Nikki says, mindset, strategy, and connections are the key components to build and grow a thriving business, and one can leverage these components with intentionality and purpose to achieve their business goals.

Nikki’s topic for The Signature CEO Conference 2021! TOPIC: “Build, Grow, and Thrive as an Entrepreneur”!

Get your tickets today…to get the full breadth and depth of this topic!

 


Speaker Insights 2021…Ticora Davis…”Expanding Your Intellectual Property Portfolio”

What better way to get to know our illustrious speaker than through intimate conversations!  I had the opportunity to interview, Ticora Davis who is known as “Legal Bae”, owner of The Creator’s Law Firm.  Every aspect of our business needs to be protected as we grow and expand our  brand.  Davis professed that as we add new revenue streams, pivot or extend our brands, that we should be protecting our intellectual smarts to secure market share so that we can monetize our smarts!

Ticora’s  topic for The Signature CEO Conference 2021! TOPIC: “Expanding Your Intellectual Property Portfolio”!

Get your tickets today…to get the full breadth and depth of this topic!

 


Speaker Insights: Liz J. Simpson “The Power of LinkedIn…Optimization of Your Profile & Content”

What better way to get to know our illustrious speaker than through intimate conversations!  I had the opportunity to interview, Liz J. Simpson who is a LinkedIn Business Strategist and owner of The Stimulyst.  She quickly heightened my intellect on why using LinkedIn is essential to landing high paying corporate clients and the authority LinkedIn has to position your brand.

Liz’s topic for The Signature CEO Conference 2021! TOPIC: “The Power of LinkedIn…Optimization of Your Profile & Content”!

Get your tickets today…to get the full breadth and depth of this topic!

 


Speaker Insights 2021: Bron Hansboro, “Stop Leaving Money on the Table”

What better way to get to know our illustrious speaker than through intimate conversations!  I had the opportunity to interview, Mr. Bron Hansboro who is known as The Flower Guy Bron (a magician in creating pure wonder with all things flowers), and we talked about to refocus, regroup during this time to create revenue for our brands.

Bron’s topic for The Signature CEO Conference 2021! TOPIC: “Stop Leaving Money on the Table”!

Get your tickets today…to get the full on how you can “Stop Leaving Money on the Table”!


What Goes into Planning The Signature CEO Conference – With or Without A Pandemic

To say that I “plan” The Signature CEO Conference is truly an understatement that modestly characterizes what I do. “Plan”, that 4-letter word, is not big enough to encapsulate the heart and soul of this endeavor. Every morning I rise with my mind intrinsically intertwined with ways to meet the needs of business leaders across echelons. I take the best ideas and methodically and artistically pare off chips from around the edges, sand the surface, blow away the dust, then polish, shine and refine – until this platform takes the shape of a pathway for those that passionately pursue success.

The concept for The Signature CEO Conference rose from the dispirited ashes that fell away from me each time I walked away from educational forums with empty pages in my notebook and an unnourished creative soul. Each time, the despair was accompanied by a tiny nagging that gradually began to consume my mind with a sense of urgency and a strong inclination. Inspiration’s magnetic pull sprang me into action and in that moment, I dreamt of The Signature CEO Conference, as more than an educational forum; it would be a thriving, educational ecosystem.

That was five years ago (2015), and since then, welcoming creatives into this brave new world has become my specialty; one that inspires them to be their best selves in every aspect of their lives.

Planning The Signature CEO Conference (with or without a pandemic) is a passion pursuit that requires all-consuming drive and dedication, as well as a sprinkle of magic and a bit of wand-waving wizardry.  And guess what, Dorothy? I am pulling back the luxe, custom designed drapery to give you a behind-the-scenes peek into what it takes to “plan” The Signature CEO Conference.

If you have ever wanted the opportunity to pick my brain and dip into my bag of conference planning tips, tools, and techniques, this is for you!

Now let’s get into it!

(2015) The Signature CEO Conference | Jon Fleming Photography

 Organization & Systems

Benjamin Franklin said, for every minute you spend organizing you gain an hour. I second that sentiment – and can attest to its validity. Organization is the key to ensuring that I maximize my time, and my event runs effectively and smoothly.

The most important tools I use in this process are Microsoft Planner and HubSpot:

  • Microsoft Planner allows me to organize and prioritize tasks in categories.
  • HubSpot allows me to track email conversations and streamlines the pipeline of speakers and sponsors as they funnel through various stages similar to a sales funnel process.

Both platforms are ideal systems for checks and balances and prevents things from slipping through the cracks.

Profits and Losses

The Signature CEO Conference is an undertaking of purpose – not profit. With this labor of love, there are really no profits, as 100% of the funds are poured into crafting an unforgettable, high-yielding experience for attendees.

In the spirit of full transparency, here is a Cost Breakdown. The annual conference cost ranges from $25K-30K (with all expenses accounted for):

  • 50%: allocated for speaker expenses (speaker fees, travel, hotel accommodations)
  • 35%: allocated for fare and refreshments
  • 15%: allocated for miscellaneous expenses
  • In 2020, due to COVID-19 precautions, The Signature CEO Conference pivoted to a virtual experience, therefore we incurred an unexpected expense of $2000 in shipping costs. The shipping costs was associated with shipping our complimentary SWAG packages to each attendee’s home across the United States.

(2016) The Signature CEO Conference | Speaker, Myleik Teele | Memories of Bliss Photography

Partnerships/Sponsorships

Would you believe it if I told you that 90% of the tangible products such as décor – and services such as photography and live entertainment are in-kind donations? This is important to note because without strong relationships with various vendors that I cultivated throughout the years, this would not be possible.

Because of its stellar reputation and ability to ignite brands, The Signature CEO Conference averages approximately $60K in-kind sponsorships from our professional vendors, $5K in monetary sponsorships.  This, on its own, is a tremendous feat!

The Curriculum

High-quality, cornerstone content is what makes The Signature CEO Conference a leading contender for creative professionals. How do I choose topics? By always keeping my fingers on the pulse of the creative community. I listen to understand what type of content will meet the most pressing needs of the industry and I stay in tune with “the buzz”. This is the wellspring of ideas from which I draw inspiration – then I fashion that inspiration into the topics that will provide the most value.

Talent Selection

The Signature CEO Conference is often praised for both its diversity of speakers and high-caliber content; neither of which can commonly be found on other conference platforms. To ensure a diverse representation of talent, that extends beyond the wedding and events industry, I take pleasure in personally selecting all speakers. My hands-on approach not only guarantees that speakers are not repetitive, but it also guarantees fresh, timely content year after year.

Fresh content and leading talent are fundamental keys to the success of any conference. Who wants to spend time and money on a conference with regurgitated content delivered by speakers who frequently appear on the conference circuit?

Social Media Strategy

Social media is a powerful marketing tool that has become an essential part of my promotional playbook. FB, Twitter, IG and LinkedIn empowers me to engage with, and energize, attendees in creative ways that boosts attendance and builds community.

Here is a short list of ways I effectively use social media to capture and captivate the attention of conference-goers.

  1. I showcase speakers & topics
  2. I thank and show love to sponsors
  3. I create shareable content that helps spread the word
  4. I highlight speaker/attendee testimonials
  5. I intrigue attendees with video promos and teasers
  6. I share relevant info regarding sales and promotions
  7. I address frequently asked questions
  8. I host giveaways/contests and present scholarship opportunities
  9. I share fun flashbacks and mic dropping moments from past conferences
  10. I go all in with the conference hashtag and annual theme
  11. I share behind-the-scenes moments in Stories

I also have a conference day social media plan in place to consistently populate social media with live insights.

Past attendees are invited to join the Private FB Alumni Group. This is where we continue our conversations throughout the year with exclusive content. We also use the group to continue to network and encourage one another to put the insights we have learned into action.

Networking 

Many conference-goers seek out events in their industry to develop relationships and create opportunities to advance their career. The Signature CEO Conference is an ideal destination for connecting with a wide variety of professionals across industries and verticals.

I offer a unique value-added proposition by creating an environment where attendees have the opportunity to closely engage and network with speakers during breaks, planned activities, breakout sessions, a welcome party, and a black-tie gala. This opportunity extends over the course of 3-three days. This is unlike typical conferences where a speaker’s interaction with attendees is limited to on stage Q&A’s. I place speakers on the stage as well as in the seat right next to you!

Crisis Management & Contingency Plans

This is all about proactively preparing for the “what ifs” as opposed to being caught off guard if unforeseen circumstances arise.

2020 was the first year to have COVID contingency plans. I am accustomed to having bad weather contingency plans in place, but a pandemic plan? That was a first! And it turned out to be a valuable, teachable moment! Now, having successfully overcome planning a virtual conference during a pandemic, what once seemed like a novel plan has become a proven tool for me to employ moving forward, if needed.

Staffing 

Staffing is one of the most important functions of any successful event, as a talented, top notch team ensures efficient facilitation of every essential conference component. But more importantly, having a team that is as enthusiastic, capable, and dedicated as I am, takes it to a whole new level!

      • For The Signature CEO Conference 2020 – Virtual Experience, 5-five people (including myself) were behind the scenes producing the event and monitoring activity, throughout each 12-hour day. I also enlisted the services of a social media manager and 2-two emcees to keep up the energy.
      • For in-person experiences, 6-six people (including myself) are behind the scenes producing the event and monitoring activity, throughout the 12-hour day. I also enlist the services of a social media manager, audio visual tech, and 2-two emcees to keep up the energy.
      • The extended production team ranges from 20 to 30 individuals who include photography, videography, floral designers, entertainment, rental companies, etc.

I am fortunate that so many talented professionals are willing to volunteer their time to work with me, simply because they believe in me and support the mission. Otherwise, on average, the price of staffing for an event of this magnitude, would range from $1500 to $3000.

Having the Proper Platform (if hosting Virtually)

From filming to moderating and so on, planning a virtual event required me to use more extensive skills in dealing with technology – in brand new ways.

These are the solutions that worked for me, hopefully for they will work for you too!

      • Zoom had all the features I needed to host the event, including networking activities. The cost of service for 3-days was approximately $150. If you are looking for more innovative options, prices range from $6K to $100K.
      • AllSeated is one of the vendor partners that I utilize not only for the conference but in my business on a daily basis. It is an easy-to-use digital platform that allows event professionals to plan events and work with clients remotely. It has an interactive virtual platform called Exvo; prices start at $6500.

Keep in mind, the cost of hosting virtually depends on your scale and what it will take to effectively meet your needs.

Audio Visual (in-person events)

The Signature CEO Conference requires on-site tech, a projection screen, projectors, splitters (a device that takes one signal from a video source and replicates it over multiple monitors), sound, stage lighting etc.

      • Audio visual is one of those things that I receive a sponsorship for, but it does not cover 100% of the associated cost.
      • If I did not have a sponsorship, AV costs would start at $10K; we average around $2K for audio visual.

As you can see it takes an extremely comprehensive plan coupled with an enormous, collaborative effort to host The Signature CEO Conference – even without having to contend with a pandemic.

But it takes more than this.

It calls for an unmatched level of care.

I care because I have experienced firsthand what it feels like to seek resources within my industry and not be able to find what I needed to succeed.

My “plan” does not exist simply to sell seats. My plan is the gravity that creates a transformative tide known as The Signature CEO Conference.  And, when that tide rises, we are all lifted!

(View recaps of previous conferences)


Why Attend The Signature CEO Conference? Words From Loyal Attendee Shelby Tuck Horton

With the vast number of panel discussions, fireside chats, webinars, talks, and conference options that exist, why does The Signature CEO Conference continuously attract and excite newcomers, while welcoming back attendees who return, invigorated, year after year? 

The answer lies in the hearts and minds of loyal attendees.

Hearing from attendees, and understanding their expectations and motivations, is key. Their words empower me to strive harder, dive deeper, and dream bigger to optimize the conference event, through intellectually stimulating content enhanced by engaging, transformative experiences. 

Why attend The Signature CEO Conference? As the founder and managing director, I could go on and on, expounding on all of the amazing benefits, but instead, let’s hear from one the platform’s most faithful attendees. 

Here’s a powerful endorsement from 4-time attendee, Shelby Tuck-Horton Certified Life and Business Coach (who celebrated a birthday with us during The Signature CEO Conference 2020 – Virtual Experience). 

Shelby’s sentiment…

I have been a fan of The Signature C.E.O. Conference since I attended my very first one.  To be truthful, I mainly attended to support Tara for her first conference.  However, that was one of the best conferences I had ever attended.

Shelby’s take on the high-impact content…

I loved that some of the speakers were not in the wedding industry, but had valuable information, strategies, and tips for business growth.  As many conferences as I have attended in the wedding industry, I walked away with a notebook full of notes with strategies I could easily implement for business improvement.  

Sometimes I learned something new or confirmed something that I already knew.  There was information shared that could be easily implemented to see immediate changes in your business.

Her thoughts on engagement…

Since I missed last year’s conference, I was really looking forward to this year’s Signature C.E.O. Conference.  When the decision was made to make it a virtual conference due to the pandemic, I wasn’t sure if I would enjoy it as much. I don’t particularly like staying online for long periods of time.  

However, the speakers were engaging, informative, and authentic in their presentations.  There was still interaction between the speakers and attendees, fun, games, and entertainment.   I ended up taking tons of  notes.

Her feelings about the dynamic speakers…

All of the speakers were great and I learned something from each one, but I really enjoyed Britney Jeanine, a creative brand consultant.  She presented on building a plan-based business and brand.  Her presentation was informative and authentic.  

She helped me to see some mistakes I was making in my branding and confirmed some things that I was doing correctly.  I loved her energy and willingness to share her expertise in such an easy to comprehend manner.

On the ROI…

Needless to say, I have become a loyal attendee who only missed one year due to a conflict. I love The Signature C.E.O Conference and look forward to attending next year.  It is worth the investment in you and your business.

I’m proud to share that Shelby Tuck-Horton was a 2020 Financial Sponsor Award Recipient. Her unwavering support over the years is her greatest testimony. It is a tangible demonstration of her belief that The Signature CEO Conference has the ability to change the trajectory of someone’s life by harnessing the collective power of the brightest creative minds.


The Signature CEO Conference 2020…Virtual Experience Day 3 – Impact!

DAY THREE: IMPACT: A powerful, positive and purpose-driven influence that makes  a contribution towards a better future

Rested, and ready from Monday and Tuesday, our creative community tuned into day 3 anticipating more action items to enhance their personal and professional lives. 

They were encouraged by emcee, Marilyn Patterson, to “Stop and Woosah”. In other words, take it all in, review notes and consider: “What steps am I going to immediately put into place?”  

She emphasized identifying small changes that will make a greater impact over time. 

KEY TAKEAWAYS FROM DAY THREE SPEAKERS::

Speaker, Michelle Gainey, Founder of Lemiga Events 

Topic: “Having a Red Carpet Brand… Lifestyle of the Rich and Famous”

⇨Key Takeaway: “When Oprah calls you don’t want to have to get ready. Be ready.”

Michelle’s overarching theme was to always be intentional about the projects you accept. Whatever your journey is, it doesn’t have to look like everyone else’s. What’s important is that you stay true to the life you want to build. Your business should be a reflection of that. It should fit your lifestyle. 

  • Identifying the best practices within your industry 
  • Do the Work. There are no shortcuts in building your reputation
  • Have the right strategic partners 
  • Have a unique vision. Think beyond your industry
  • Build your tribe
  • Establish trust

The agenda switched gears midday from single speaker to a Peer Panel Discussion format to further engage.

This year’s peer panel was comprised of heavy-hitters: Shaune’ Hayes of Red Carpet Ready Makeup by Shaune’ Hayes + Jennifer Domenick of Love Life Images + Benjamin Davis Yamean Studios.

Panelists covered key areas of business, such as: systems, marketing, vendor partnerships, customer relationships, personal well-being and entrepreneurship.

⇨ Key Takeaways: There were many golden nuggets of wisdom shared, but here are a few standouts:

  • Our identity is established by our habits
  • Love what you do. 
  • Adapt to change. 
  • Be a strong business leader/owner, understand what clients want, manage your money, and build a great team
  • Be brilliant. Be Brief and Be Gone
  • A business cannot survive if the CEO can’t thrive

During the midday break, Perfekt Blend Band had us floating on a natural high. The end of the day was drawing near, and their performance of “Before I Let Go” by Maze was a bittersweet sign that we would have to soon part ways again until 2021.

 

 

Speaker, Ticora Davis, ESQ of The Creator’s Law Firm

Topic: “Protecting Your Smarts…Business Legality Misconceptions” 

⇨Key Takeaway: “The law is a sword and a shield, and if it is used correctly it can protect your business, clients and team.”

Ticora empowered our creative community by setting them on a path toward understanding how to secure their rights; especially protecting our brand: names, logos, designs or phrases. Ticora delved into:

  • The power and purpose of specific business entities
  • The essentials to include in a contract
  • Trustworthy places to receive trademark legal guidance

Speaker, Monica Barnett, Founder of Blueprint for Style

Topic: “Paid Marketing vs. Brand Evangelism” 

⇨Key Takeaway: “Marketing is all about doing great business and building lasting connections and relationships.”

Monica clarified the differences between two of the oldest and most widely used forms of marketing: Paid Marketing and Word of Mouth; both with the end goal to increase brand awareness, visibility and awareness.

It’s not and either/or strategy. You need both. The key is to use them in the right proportions:

  • 70% Brand Evangelism (Free walking advertisement; an ambassador that eagerly spreads the word about you without payment or being prompted)
  • 30% Paid Marketing 

Think through the pieces that define what your brand is about. What is going to differentiate your product or service?

Speaker, Natarsha Wright of Natarsha Wright Photography

Topic: “Brand Clarity for Creative Professionals”

⇨Key Takeaway: “Your mission and vision will drive everything you do in your business. Develop an authentic brand voice to master personal branding like a boss”

Natarsha warned us, “Don’t do another thing to your visual brand until you’ve built the foundational elements of your business.” First clarify:

  • Brand Purpose
  • Mission
  • Vision
  • Values
  • Voice

Natarsha was very transparent in showing the growth and development of her own brand identity over the years, and how she overcame old ways of thinking that her brand was “all about her” – as opposed to her new mindset, “Your brand is not about you. It is about who you serve and how.”

Speaker, Teshorn Jackson of Teshorn Jackson Photography- “Crush the Competition…Get Found Online (SEO)”

⇨Key Takeaway: “SEO is like playing sports, you can’t score a basket if you’re not in the game.”

We’re all looking for ways to level up by elevating our online presence. Teshorn shared many technical insights on how we can use SEO to better position our brands online. These are a few things to take into consideration if you’re rebranding or building a website:

  • Identify Your SEO Objectives
  • Claim your business listing 
  • Identify Keywords you want to rank for
  • Use long tail keywords
  • Write Blogs

With his techniques, we will be able to go from not showing up on google to hopefully showing up on the first two pages.

At the conclusion of Day Three, attendees were brought on screen to share overall impressions of the mind-expanding, virtual event. An attendee remarked that having the lineup of topics top of mind, was value added – and appreciated being shown by peers how they activated various tools, techniques and strategies within their brand strategies.

Accolades were plentiful! No matter if an attendee was a seasoned business owner with 7+ years of experience or an emerging entrepreneur, more new to the game, we were all enriched by the robust wisdom imparted. We “walked away” inspired to use our lives as conduits to make an even greater IMPACT!

We bid one another a fond farewell – resonating with innovative ideas to refine our businesses for the remainder of 2020, and beyond. 

DJ Derron of Washington Talent Agency sent final farewells, through a fantastic musical playlist.

Special Recognition and Acknowledgements for our Virtual Experience:

I would be remiss if I did not thank all of #TSCEO2020 sponsors. attendees and speakers. I am especially grateful that all of you rode this wave with me as we bravely traversed the unprecedented Coronavirus. 

Every single year, I hand select each speaker, and intuitively, I know they will knock it out of the park. After witnessing this year’s presentations and absorbing the knowledge that was shared – the speakers did not disappoint! I thank each speaker from the bottom of my heart.

As a creative community, we are at the end of the 2020 virtual conference experience, but also at a new beginning to re-energize our entrepreneurial business journeys. 

It is my hope that you felt that I saw each and every one of you. This platform was specifically created and curated especially for you – for every level that requires a different you. Take time to rest and digest. Then, continue to set audacious goals. Change mindsets. Build relationships. 

Dare yourself to be bold each and every day.

It was a remarkable 3-days. We will continue to rise, and reconvene, fully renewed, in 2021!


TSCEO 2020 Virtual Experience (Part 2): Commencement Day 2 – LEAD!, July 28th

DAY TWO: LEAD:  “To bravely trailblaze a path forward as a shining example for others to follow.”

With the energy still running high from day one, attendees leapt into day two – and were met with the thrill of two exciting announcements, as I shared my bright, new vision for the future of The Signature CEO Conference:

  1. In 2021, The Signature CEO Conference platform will be designed to continuously educate creative entrepreneurs throughout the year, versus once a year, by hosting the annual signature event, The Signature CEO Conference, in conjunction with a new educational series, “Elevate in the Boardroom”
  2. #TSECO2021 dates are: March 15, 16, and 17th, and will be held at The River View at Occoquan 

We embarked into day two, in rousing style; with an entirely new cavalcade of captivating speakers awaiting.

KEY TAKEAWAYS FROM DAY TWO SPEAKERS:

Speaker, Britney Jeanine Canidate, Founder of Britney Jeanine & Co. | Topic: “Building a Plan Based Business & Brand”

⇨Key Takeaway: “Get clear about your business. Confusion causes customers NOT TO BUY!”

In order for you to have a better business and brand, it takes a PLAN! A plan is your “roadmap” that guides you step by step, through each aspect of your business.

Britney outlined how to craft a plan for your business in 3 focus areas:

  • Business (Clarity before design. Be strategic. Don’t put design ahead of the plan)
  • Branding 
  • Marketing

Britney’s mic-dropping gem, “Visually branding for my business has nothing to do with me – everything to do with my people. How am I going to attract them?”

Speaker, Nadia Anderson, C.P.A and Founder of Virginia Grace Events | Topic: “All About The Benjamins” – Financial Statement, Ratio and Tax Tip Review

⇨Key Takeaway: Having a regular practice of looking at your numbers will make you feel empowered as a business leader who is on-top-of-things.”

Nadia cleared up fuzziness around finances and boosted confidence by clarifying technical accounting in simple terms.

She delved into the following areas of business finance:

  • Financial Statement Review
  • Ratio Explanations
  • Taw Law
  • Tax Preparation Process

During the first break, we were thoroughly entertained by the Perfekt Blend Band. The band did not fail to surprise once again by performing chart topping hits, ranging from the legendary Stevie Wonder’s, Superstition to ‘A lil east coast swing’ from boy band Boyz to Men.

Speaker, Fabiola Hesslein, Founder of Tryon Entertainment | Topic: “Turn Up Your Creative Greatness…What Entrepreneurs can Learn from Entertainers”

⇨Key Takeaway:Shift Happens. 2020 is a special year with a specific message. Old ways won’t open new doors.

Fabiola’s words encompassed a healing appeal that reminded us that it is time to let go of operating on autopilot, and not be motivated by competition, greed and running the “rat race”.

Now is the time to transition from survival mode toward “alignment mode; that is how we tap into our creative greatness. How do we manifest ideas and opportunities that serve us?

Fabiola explained alignment as a belief system that offers:

  • A seamless cohesive boundless process
  • Ideas, encounters and relationships that best serve us and our creativity
  • Rewards that expand our imagination  

Speaker, Lauren Constantine, Founder of Three Hellos Creative Co. | Topic: “Pinning for Profit with Pinterest”

⇨Key Takeaway: “The truth about Pinterest… Pinterest is not a social platform; it is a search and discovery platform.”

Benefits of Pinterest:

  • It is a search engine that holds ideas
  • Pinterest content is Evergreen
  • It levels the playing field with major brands
  • Pinterest is a path to purchase

According to Lauren, you should approach content by doing the following:

  • Set a realistic schedule
  • Research Keywords
  • Image Creation

What is your clear and concise end goal? What steps do you want them to take as they click through and evaluate your strategy

After a round of awards and special recognitions, attendees were ready for the afternoon “turnup”; that offered break out sessions to get better acquainted with industry peers and colleagues, through networking and engaging in lively discussions.

The afternoon networking activity was followed by a compelling, in-depth and very timely interview with Speaker, Bree Clarke of the Iman Project. Fireside Chat Topic: ”Diversity with Inclusion…the Culture of Business” 

We had the opportunity to get to know Bree Clarke on a more intimate level; as the bridge builder and a connector who creates welcoming spaces for anyone and everyone, no matter background, ideas or opinions.

Bree achieves this by way of designing events and workshops that are focused on diversity, community, and bringing people to the table through crafts and art – “because whenever you use your hands and heart, you create something magical.” 

⇨Bree shared a few action steps for creating more diverse and inclusive work environment, community and society:

“Don’t make diversity and inclusion a ‘token’, or reduce it to a hot topic or a trend. Diversity and inclusion is more than a black box, hashtag, or a committee – and more than just getting a group together to talk about something that’s going on right now.”

  • It is an ongoing conversation.
  • It’s not just a moment, or a movement; it’s a lifestyle
  • Brands cannot live without diversity

Speaker, Brian Green, Founder of By Brian Green | Topic: “Navigating the Dynamics of Change”

⇨Key Takeaway: The only constant thing in life is change. Change is something that happens all the time. This time, with the Coronavirus, we were hit in a visceral way. But navigating the dynamics of change are always the same. Change is an opportunity to learn and grow. Don’t view change as a hindrance.”

Brian’s mic-dropping gems:

  • When you’re finished changing, you’re finished.”  
  • You should not be an entrepreneur if you are afraid of change

In order to choose focus over fear, we must:

  • Manage our state of mind
  • Stay grounded in reality
  • Remain flexible
  • Stay positive
  • Put things into a rational perspective
  • Identify a plan to respond to change
  • Ground yourself in your core values

Speaker, Alex Cheng, Founder of Boutique Websites  | Topic: “The Holy Grail of Websites…What to look for in YOUR Website and What You can do to Improve Your Bottom Line”

⇨Key Takeaways: “What is a supercharged website?”

  • It’s ranking for highly relevant keywords for your business. 
  • Love at first sight, for customers to book now
  • High conversions
  • Easy and Intuitive for users

If you better manage your own website, build a new website or improve the performance of your website, do so in a manner that attracts higher quality leads. Start with: 

  • SEO
  • User experience
  •  CTA’s

At the end of Day Two, attendees were brought on screen to smile, wave to one another, and share. We compared notes and reflected on our favorite key facts, points, or ideas that emerged from the comprehensive sessions and discussions to LEAD us forward.

The day was wonderfully topped off with evening music from DJ Derron of Washington Talent Agency.

(View full photo gallery, here.  Photography by Ana Isabel Photography | Video by Capital Films DC |  Day One Recap )


Tara’s Business Insight: Part 2, End of Year Preparation

The Signature CEO Conference is all about engaging its audience in the fundamentals of business intelligence that essentially equips creative entrepreneurs with the tools to run their businesses effectively and efficiently.
This video is on “End of Year Preparation”.  Founder, Tara Melvin, walks you through some essential reminders of things you should be implementing to get ready for 2020!  From budgets to networking strategies, to marketing strategies and beyond.

 


Tara’s Business Insight – End of Year “TAX” Preparation

The Signature CEO Conference is all about engaging its audience in the fundamentals of business intelligence that essentially equips creative entrepreneurs with the tools to run their businesses effectively and efficiently.
This video is on “End of Year TAX Preparation”.  Founder, Tara Melvin, walks you through some key essential tools that she utilizes to aid in her preparation for the upcoming tax season.