What better way to get to know our illustrious speaker than through intimate conversations! I had the opportunity to interview, Nikki Rogers of The Bladen Group . Nikki says, mindset, strategy, and connections are the key components to build and grow a thriving business, and one can leverage these components with intentionality and purpose to achieve their business goals.
Nikki’s topic for The Signature CEO Conference 2021! TOPIC: “Build, Grow, and Thrive as an Entrepreneur”!
Get your tickets today…to get the full breadth and depth of this topic!
What better way to get to know our illustrious speaker than through intimate conversations! I had the opportunity to interview, Ticora Davis who is known as “Legal Bae”, owner of The Creator’s Law Firm. Every aspect of our business needs to be protected as we grow and expand our brand. Davis professed that as we add new revenue streams, pivot or extend our brands, that we should be protecting our intellectual smarts to secure market share so that we can monetize our smarts!
Ticora’s topic for The Signature CEO Conference 2021! TOPIC: “Expanding Your Intellectual Property Portfolio”!
Get your tickets today…to get the full breadth and depth of this topic!
What better way to get to know our illustrious speaker than through intimate conversations! I had the opportunity to interview, Liz J. Simpson who is a LinkedIn Business Strategist and owner of The Stimulyst. She quickly heightened my intellect on why using LinkedIn is essential to landing high paying corporate clients and the authority LinkedIn has to position your brand.
Liz’s topic for The Signature CEO Conference 2021! TOPIC: “The Power of LinkedIn…Optimization of Your Profile & Content”!
Get your tickets today…to get the full breadth and depth of this topic!
What better way to get to know our illustrious speaker than through intimate conversations! I had the opportunity to interview, Mr. Bron Hansboro who is known as The Flower Guy Bron (a magician in creating pure wonder with all things flowers), and we talked about to refocus, regroup during this time to create revenue for our brands.
Bron’s topic for The Signature CEO Conference 2021! TOPIC: “Stop Leaving Money on the Table”!
Get your tickets today…to get the full on how you can “Stop Leaving Money on the Table”!
DAY THREE: IMPACT: A powerful, positive and purpose-driven influence that makes a contribution towards a better future
Rested, and ready from Monday and Tuesday, our creative community tuned into day 3 anticipating more action items to enhance their personal and professional lives.
They were encouraged by emcee, Marilyn Patterson, to “Stop and Woosah”. In other words, take it all in, review notes and consider: “What steps am I going to immediately put into place?”
She emphasized identifying small changes that will make a greater impact over time.
KEY TAKEAWAYS FROM DAY THREE SPEAKERS::
Speaker, Michelle Gainey, Founder of Lemiga Events
Topic: “Having a Red Carpet Brand… Lifestyle of the Rich and Famous”
⇨Key Takeaway: “When Oprah calls you don’t want to have to get ready. Be ready.”
Michelle’s overarching theme was to always be intentional about the projects you accept. Whatever your journey is, it doesn’t have to look like everyone else’s. What’s important is that you stay true to the life you want to build. Your business should be a reflection of that. It should fit your lifestyle.
Identifying the best practices within your industry
Do the Work. There are no shortcuts in building your reputation
Have the right strategic partners
Have a unique vision. Think beyond your industry
Build your tribe
Establish trust
The agenda switched gears midday from single speaker to a Peer Panel Discussion format to further engage.
This year’s peer panel was comprised of heavy-hitters: Shaune’ Hayes of Red Carpet Ready Makeup by Shaune’ Hayes + Jennifer Domenick of Love Life Images + Benjamin Davis Yamean Studios.
Panelists covered key areas of business, such as: systems, marketing, vendor partnerships, customer relationships, personal well-being and entrepreneurship.
⇨ Key Takeaways: There were many golden nuggets of wisdom shared, but here are a few standouts:
Our identity is established by our habits
Love what you do.
Adapt to change.
Be a strong business leader/owner, understand what clients want, manage your money, and build a great team
Be brilliant. Be Brief and Be Gone
A business cannot survive if the CEO can’t thrive
During the midday break, Perfekt Blend Band had us floating on a natural high. The end of the day was drawing near, and their performance of “Before I Let Go” by Maze was a bittersweet sign that we would have to soon part ways again until 2021.
Speaker, Ticora Davis, ESQ of The Creator’s Law Firm
Topic: “Protecting Your Smarts…Business Legality Misconceptions”
⇨Key Takeaway: “The law is a sword and a shield, and if it is used correctly it can protect your business, clients and team.”
Ticora empowered our creative community by setting them on a path toward understanding how to secure their rights; especially protecting our brand: names, logos, designs or phrases. Ticora delved into:
The power and purpose of specific business entities
The essentials to include in a contract
Trustworthy places to receive trademark legal guidance
Speaker, Monica Barnett, Founder of Blueprint for Style
Topic: “Paid Marketing vs. Brand Evangelism”
⇨Key Takeaway: “Marketing is all about doing great business and building lasting connections and relationships.”
Monica clarified the differences between two of the oldest and most widely used forms of marketing: Paid Marketing and Word of Mouth; both with the end goal to increase brand awareness, visibility and awareness.
It’s not and either/or strategy. You need both. The key is to use them in the right proportions:
70% Brand Evangelism (Free walking advertisement; an ambassador that eagerly spreads the word about you without payment or being prompted)
30% Paid Marketing
Think through the pieces that define what your brand is about. What is going to differentiate your product or service?
Speaker, Natarsha Wright of Natarsha Wright Photography
Topic: “Brand Clarity for Creative Professionals”
⇨Key Takeaway: “Your mission and vision will drive everything you do in your business. Develop an authentic brand voice to master personal branding like a boss”
Natarsha warned us, “Don’t do another thing to your visual brand until you’ve built the foundational elements of your business.” First clarify:
Brand Purpose
Mission
Vision
Values
Voice
Natarsha was very transparent in showing the growth and development of her own brand identity over the years, and how she overcame old ways of thinking that her brand was “all about her” – as opposed to her new mindset, “Your brand is not about you. It is about who you serve and how.”
Speaker, Teshorn Jackson of Teshorn Jackson Photography- “Crush the Competition…Get Found Online (SEO)”
⇨Key Takeaway: “SEO is like playing sports, you can’t score a basket if you’re not in the game.”
We’re all looking for ways to level up by elevating our online presence. Teshorn shared many technical insights on how we can use SEO to better position our brands online. These are a few things to take into consideration if you’re rebranding or building a website:
Identify Your SEO Objectives
Claim your business listing
Identify Keywords you want to rank for
Use long tail keywords
Write Blogs
With his techniques, we will be able to go from not showing up on google to hopefully showing up on the first two pages.
At the conclusion of Day Three, attendees were brought on screen to share overall impressions of the mind-expanding, virtual event. An attendee remarked that having the lineup of topics top of mind, was value added – and appreciated being shown by peers how they activated various tools, techniques and strategies within their brand strategies.
Accolades were plentiful! No matter if an attendee was a seasoned business owner with 7+ years of experience or an emerging entrepreneur, more new to the game, we were all enriched by the robust wisdom imparted. We “walked away” inspired to use our lives as conduits to make an even greater IMPACT!
We bid one another a fond farewell – resonating with innovative ideas to refine our businesses for the remainder of 2020, and beyond.
DJ Derron of Washington Talent Agency sent final farewells, through a fantastic musical playlist.
Special Recognition and Acknowledgements for our Virtual Experience:
Mission Possible “Special Force Team”: Jazmine Peaters, Michelle Williams, Takisha Edwards, Christina Galloway, Mimi Miller
I would be remiss if I did not thank all of #TSCEO2020 sponsors. attendees and speakers. I am especially grateful that all of you rode this wave with me as we bravely traversed the unprecedented Coronavirus.
Every single year, I hand select each speaker, and intuitively, I know they will knock it out of the park. After witnessing this year’s presentations and absorbing the knowledge that was shared – the speakers did not disappoint! I thank each speaker from the bottom of my heart.
As a creative community, we are at the end of the 2020 virtual conference experience, but also at a new beginning to re-energize our entrepreneurial business journeys.
It is my hope that you felt that I saw each and every one of you. This platform was specifically created and curated especially for you – for every level that requires a different you. Take time to rest and digest. Then, continue to set audacious goals. Change mindsets. Build relationships.
Dare yourself to be bold each and every day.
It was a remarkable 3-days. We will continue to rise, and reconvene, fully renewed, in 2021!
The Signature CEO Conference is all about engaging its audience in the fundamentals of business intelligence that essentially equips creative entrepreneurs with the tools to run their businesses effectively and efficiently.
This video is on “End of Year Preparation”. Founder, Tara Melvin, walks you through some essential reminders of things you should be implementing to get ready for 2020! From budgets to networking strategies, to marketing strategies and beyond.
The Signature CEO Conference is all about engaging its audience in the fundamentals of business intelligence that essentially equips creative entrepreneurs with the tools to run their businesses effectively and efficiently.
This video is on “End of Year TAX Preparation”. Founder, Tara Melvin, walks you through some key essential tools that she utilizes to aid in her preparation for the upcoming tax season.
In the event planning business, you will be working with a variety of vendors. It is important to have good working relationships so you can be successful. Here are some tips to help you establish these essential relationships.
5 tips to better vendor relationships
Expect to pay fair market value
Yes you want to give your clients a deal, but not at the expense of another vendor losing out. It is important to understand pricing in the event industry, so that you can negotiate fair pricing for both your client and the vendor you are partnering with. Do not expect special deals beyond what is reasonable. The vendor will be much easier to work with if you see their side of the business too.
Refer other business to them
You already have your finger on the pulse of the event industry and most likely know other local event planners. If you like working with a particular vendor, reach out to your other industry contacts and recommend your preferred vendor to them. The vendor will appreciate the business and may give you better discounts in the future. They may also return the favor.
Write glowing reviews
In addition to personally referring business to great vendors, take the time to write a favorable review for them on popular sites like Google and Yelp. This will make you appear more favorable in their eyes and they may in turn write a review for you too.
Respect their opinion
You know a lot about event planning and have many opinions on vendors and their services. It’s important to let other vendors in the industry have a voice too. They are in their respective businesses because they have an expertise. When you are open to their views and vision for their part of the event, you will cultivate a great working relationship. This doesn’t mean giving in to ideas that won’t work for your client, but there might be some value in their thoughts that you hadn’t considered.
Give thanks and praise
You both have jobs to do, but it’s always nice to be thanked for services even if the service is expected. A “thank you” can go a long way, especially when it comes to establishing mutual respect and trust. In addition, it’s a nice gesture to praise a vendor for an excellent job in front of your client or potential clients. This could lead to more business for them.
We hope these tips help you foster great relationships with vendors. When you cultivate relationships, you also start sharing best practices. Consider informing them about event insurance. They will thank you.
Markel offers event liability insurance to hosts and honorees, protecting from incidents such as property damage to the venue or injury to a guest. Up to $2 million in event liability insurance can be purchased by your client from Markel any time at least 1 day before the event. Policies start as low as $75.
By offering Markel Event Insurance, it will not only protect your clients, but it can also protect you by potentially decreasing your own business liability risk for accidents due to negligence of the event host or honoree. Markel Event Insurance is an easy and affordable solution for your clients – a free quote takes only a few minutes online or on the phone – turning you into a one-stop-shop for your clients.
Have a website? You can receive a $25 gift card simply by placing a Markel Event Insurance link on your website. Email maicmarketing@markelcorp.com to learn more!
If you don’t have a website, Markel can also provide you with brochures to help raise your clients’ awareness of the benefits of event liability insurance.
(One of our 2017 Sponsors, Markel Insurance, is on the blog this week! )
Listing your venue on free online wedding directories will help you reach more brides and grooms.. To help get you started, we’ve listed some website directories where brides can easily find you.
Directories to list your wedding venue
ReceptionHalls.com This online directory is a perfect place to list your venue. It’s free with no trials or upgrade packages. Customers can find you by searching on location, capacity, amenities and budget.
WeddingVibe.com Get your business in front of more brides by listing your venue for free on Wedding Vibe. There are additional packages you can purchase to gain more exposure.
WeddingVenueLove.com Another great website to list your business for free with a basic profile. You can also upgrade to a paid profile that supports more portfolio images and more promotion opportunities.
theWeddingDirectory.us This directory lists more than 700,000 wedding vendors. Create a free listing with the option of upgrading.
BridalTweet.com Join in discussions with real brides. Set up a profile and you can start interacting by updating your status, creating a headline and sharing a blog.
Eventective.com This website is a comprehensive resource for event planning. It lists more than 300,000 venues and services for weddings. This is also a free directory with the option to pay additional fees to participate in certain Programs the website offers.
TheVeil.co This website offers free listings for high-end wedding vendors who cater to upscale brides-to-be.
We hope these free online directories help you attract more brides and grooms to your venue. After you gain your clients, make sure your clients are protected with wedding insurance.
Markel offers wedding liability insurance, protecting the host and honoree from incidents such as property damage to the venue or injury to a guest. Up to $2 million in wedding liability insurance can be purchased from Markel any time at least 1 day before the event and covers the ceremony and reception, rehearsal and setup/takedown. Policies start as low as $75.
By offering Markel Event Insurance, it will not only protect your clients, but it can also protect you by potentially decreasing your own business liability risk for accidents due to negligence of the event host or honoree. Markel Event Insurance is an easy and affordable solution for your clients – a free quote takes only a few minutes online or on the phone – turning you into a one-stop-shop for your clients.
Markel can provide you with free client materials to help raise your clients’ awareness of the benefits of event liability insurance.
After a very energized and fruitful day of knowledge from day one of The Signature CEO Conference, the attendees were ignited to continue on with day two to engage with their colleagues to learn more of the behind the scenes business acumen to make them stronger leaders and business owners.
THE SPEAKERS:
To get the crowd motivated early in the morning, industry mogul, Maya Warburton Holihan of House of Maya boutiques, led the crowd with a dance move to the song of Justin Timberlake’s, “Can’t Stop the Feeling.” After a few moments of everyone grooving to the beat, Maya, settled everyone down and led them on the journey of the challenges of an entrepreneur with her lecture on, “Leading Through Crisis, Change, and Growth.” We journeyed through every type of scenario from personnel to environmental to political to social. After an analysis of each of these types of crisis, Maya coached the attendees on how to manage crisis identifying successful leadership characterstics, and how to lead with integrity.
Our Featured Keynote Speakers, Ginger Johnson & Liz Pickett ofGinger+Liz Colour Collection, addressed the group on How to Build a Product or Service that your Target Audience will Love! This dynamic duo is not only fierce in the beauty industry but leaders across the board for entrepreneurs. Ginger and Liz focused on profitability, benefits your brand offers, need vs demand, and so much more. Their lecture embodied the cycle of product or service development to inspire your customers to work with you.
Legal eagle, Stephen Marshall of Franklin & Prokopik, PC, had everyone mesmerized with the language of contract law discerning Contractor vs. Employee!!! Talk about engagement, the attendees were hanging on to his every word and taking note. Attendees were informed about the proactive steps to protect their business from contractors and employees, the unique difference between contractor and employee, and the risks for their business based on the actions of independent contractors and employees.
“How To Become a Person of Influence with your Industry” was coached by Marilyn Crouther, Senior Vice President and General Manager, of Hewlett Packard Enterprise Services U.S. Public Sector. An Executive with endless accolades and years of experience in leadership, was the right person to lead a lecture on this subject (if you saw her resume, you’d understand why). Marilyn outlined and perfectly narrated the power and vision of action, merging passion and authenticity, and understanding the importance of one’s influence. Attendees left inspired and fully committed to become not only better business owners but business leaders.
After lunch, attendees were had the opportunity to learn about SEO, the evolution of the website and what it means to establish a digital brand, and new insight of having a web presence. This was all under the direction of Myrna P. Daramy, CEO of Mezzohead and NewlyBride. Attendees walked away with an empowerment of knowing that they were equipped with the tools to make better decisions for the growth of their business online.
Being prepared to master your dreams through finding your purpose was the platform of Dr. Antwain Goode’s lecture on day two. Dr. Goode, founder of Tate Consulting, led the group down the path of personal development by redefining your purpose, positioning, attracting mentors, knowing your true north, reflection and how to take the next step of action. Another inspiring lecture to take your business to the next level.
To complete our two days of valuable knowledge and growth, Chef Dana Eugene Herbert, of Desserts by Dana, took the stage to lead with our final lesson of business intelligence, “6 Things Every Business Owner Must Have in Place”. Dana circled the spectrum from personal appearance, to friends in business, to developing a strong team, to developing definitive company goals, to having a checks and balance system, and more.
summary:
The Signature C.E.O Conference is an educational platform to empower wedding and event professionals to be the best of the best in their professions. The foundation is built upon solid business intelligence to stimulate and strengthen the mindset of leadership and entrepreneurship, and to build the character of one’s intelligence to dominate in their field and build and bridge their network of professionals to thrive in this diverse industry. The core competencies focus on:
Branding & Marketing
Business Financial Planning
Business Technology
Legal & Contracts
Business Best Practices
Productivity & Business Management
Business Innovations
Small Business Entrepreneurship
We enjoyed connecting with new and old friends, and most importantly valued the time and education that was conveyed by each of our speakers. Thank you to our dynamic Speakers and our supportive cast of Sponsors that helped to make The Signature CEO Conference 2016 a SUCCESS!!!!
OUR SPONSORS:
Special thanks to all of our collaborative Sponsors that helped to make the the conference a success:
