First of all I want to thank you for the invitation to The Signature CEO Conference. I was a little skeptical because I thought it was just for event planners and wedding industry professionals and would I really gleam anything to grow my business from it. Boy was I wrong, being a small business I thought my budget was the most important aspect of my business and I carefully watched every penny. I thought if I am going to invest in a conference, tradeshow, trunk show or any other business event I had to be able to foresee the return. What I didn’t realize is that I had to make an investment in myself to grow my business I know that sounds strange but it’s true. Attending this conference has significantly enhanced my business!
I’m a Fashion Designer who also produces a Bridal line every year. While attending The Signature CEO Conference I learned that there were in fact many changes I could make to my business model that would impact my bottom line and that there were a network of professionals at the conference that could assist me all I had to do is reach out to them. I learned that there were cost effective tools and programs available and many networking opportunities to help me effectively grow my business.
Since attending The Signature CEO Conference, I have implemented several suggested changes to my business model; I have increased my presence through social media by hiring a company that understands my business culture; I learned that you should network at every given opportunity because the next person you connect with could become a client I am getting better at networking. There is still more to learn but I really feel this conference was and is worth the investment.