The Signature CEO Conference 2020…Virtual Experience Day 3 – Impact!

DAY THREE: IMPACT: A powerful, positive and purpose-driven influence that makes  a contribution towards a better future

Rested, and ready from Monday and Tuesday, our creative community tuned into day 3 anticipating more action items to enhance their personal and professional lives. 

They were encouraged by emcee, Marilyn Patterson, to “Stop and Woosah”. In other words, take it all in, review notes and consider: “What steps am I going to immediately put into place?”  

She emphasized identifying small changes that will make a greater impact over time. 

KEY TAKEAWAYS FROM DAY THREE SPEAKERS::

Speaker, Michelle Gainey, Founder of Lemiga Events 

Topic: “Having a Red Carpet Brand… Lifestyle of the Rich and Famous”

⇨Key Takeaway: “When Oprah calls you don’t want to have to get ready. Be ready.”

Michelle’s overarching theme was to always be intentional about the projects you accept. Whatever your journey is, it doesn’t have to look like everyone else’s. What’s important is that you stay true to the life you want to build. Your business should be a reflection of that. It should fit your lifestyle. 

  • Identifying the best practices within your industry 
  • Do the Work. There are no shortcuts in building your reputation
  • Have the right strategic partners 
  • Have a unique vision. Think beyond your industry
  • Build your tribe
  • Establish trust

The agenda switched gears midday from single speaker to a Peer Panel Discussion format to further engage.

This year’s peer panel was comprised of heavy-hitters: Shaune’ Hayes of Red Carpet Ready Makeup by Shaune’ Hayes + Jennifer Domenick of Love Life Images + Benjamin Davis Yamean Studios.

Panelists covered key areas of business, such as: systems, marketing, vendor partnerships, customer relationships, personal well-being and entrepreneurship.

⇨ Key Takeaways: There were many golden nuggets of wisdom shared, but here are a few standouts:

  • Our identity is established by our habits
  • Love what you do. 
  • Adapt to change. 
  • Be a strong business leader/owner, understand what clients want, manage your money, and build a great team
  • Be brilliant. Be Brief and Be Gone
  • A business cannot survive if the CEO can’t thrive

During the midday break, Perfekt Blend Band had us floating on a natural high. The end of the day was drawing near, and their performance of “Before I Let Go” by Maze was a bittersweet sign that we would have to soon part ways again until 2021.

 

 

Speaker, Ticora Davis, ESQ of The Creator’s Law Firm

Topic: “Protecting Your Smarts…Business Legality Misconceptions” 

⇨Key Takeaway: “The law is a sword and a shield, and if it is used correctly it can protect your business, clients and team.”

Ticora empowered our creative community by setting them on a path toward understanding how to secure their rights; especially protecting our brand: names, logos, designs or phrases. Ticora delved into:

  • The power and purpose of specific business entities
  • The essentials to include in a contract
  • Trustworthy places to receive trademark legal guidance

Speaker, Monica Barnett, Founder of Blueprint for Style

Topic: “Paid Marketing vs. Brand Evangelism” 

⇨Key Takeaway: “Marketing is all about doing great business and building lasting connections and relationships.”

Monica clarified the differences between two of the oldest and most widely used forms of marketing: Paid Marketing and Word of Mouth; both with the end goal to increase brand awareness, visibility and awareness.

It’s not and either/or strategy. You need both. The key is to use them in the right proportions:

  • 70% Brand Evangelism (Free walking advertisement; an ambassador that eagerly spreads the word about you without payment or being prompted)
  • 30% Paid Marketing 

Think through the pieces that define what your brand is about. What is going to differentiate your product or service?

Speaker, Natarsha Wright of Natarsha Wright Photography

Topic: “Brand Clarity for Creative Professionals”

⇨Key Takeaway: “Your mission and vision will drive everything you do in your business. Develop an authentic brand voice to master personal branding like a boss”

Natarsha warned us, “Don’t do another thing to your visual brand until you’ve built the foundational elements of your business.” First clarify:

  • Brand Purpose
  • Mission
  • Vision
  • Values
  • Voice

Natarsha was very transparent in showing the growth and development of her own brand identity over the years, and how she overcame old ways of thinking that her brand was “all about her” – as opposed to her new mindset, “Your brand is not about you. It is about who you serve and how.”

Speaker, Teshorn Jackson of Teshorn Jackson Photography- “Crush the Competition…Get Found Online (SEO)”

⇨Key Takeaway: “SEO is like playing sports, you can’t score a basket if you’re not in the game.”

We’re all looking for ways to level up by elevating our online presence. Teshorn shared many technical insights on how we can use SEO to better position our brands online. These are a few things to take into consideration if you’re rebranding or building a website:

  • Identify Your SEO Objectives
  • Claim your business listing 
  • Identify Keywords you want to rank for
  • Use long tail keywords
  • Write Blogs

With his techniques, we will be able to go from not showing up on google to hopefully showing up on the first two pages.

At the conclusion of Day Three, attendees were brought on screen to share overall impressions of the mind-expanding, virtual event. An attendee remarked that having the lineup of topics top of mind, was value added – and appreciated being shown by peers how they activated various tools, techniques and strategies within their brand strategies.

Accolades were plentiful! No matter if an attendee was a seasoned business owner with 7+ years of experience or an emerging entrepreneur, more new to the game, we were all enriched by the robust wisdom imparted. We “walked away” inspired to use our lives as conduits to make an even greater IMPACT!

We bid one another a fond farewell – resonating with innovative ideas to refine our businesses for the remainder of 2020, and beyond. 

DJ Derron of Washington Talent Agency sent final farewells, through a fantastic musical playlist.

Special Recognition and Acknowledgements for our Virtual Experience:

I would be remiss if I did not thank all of #TSCEO2020 sponsors. attendees and speakers. I am especially grateful that all of you rode this wave with me as we bravely traversed the unprecedented Coronavirus. 

Every single year, I hand select each speaker, and intuitively, I know they will knock it out of the park. After witnessing this year’s presentations and absorbing the knowledge that was shared – the speakers did not disappoint! I thank each speaker from the bottom of my heart.

As a creative community, we are at the end of the 2020 virtual conference experience, but also at a new beginning to re-energize our entrepreneurial business journeys. 

It is my hope that you felt that I saw each and every one of you. This platform was specifically created and curated especially for you – for every level that requires a different you. Take time to rest and digest. Then, continue to set audacious goals. Change mindsets. Build relationships. 

Dare yourself to be bold each and every day.

It was a remarkable 3-days. We will continue to rise, and reconvene, fully renewed, in 2021!


TSCEO 2020 Virtual Experience (Part 2): Commencement Day 2 – LEAD!, July 28th

DAY TWO: LEAD:  “To bravely trailblaze a path forward as a shining example for others to follow.”

With the energy still running high from day one, attendees leapt into day two – and were met with the thrill of two exciting announcements, as I shared my bright, new vision for the future of The Signature CEO Conference:

  1. In 2021, The Signature CEO Conference platform will be designed to continuously educate creative entrepreneurs throughout the year, versus once a year, by hosting the annual signature event, The Signature CEO Conference, in conjunction with a new educational series, “Elevate in the Boardroom”
  2. #TSECO2021 dates are: March 15, 16, and 17th, and will be held at The River View at Occoquan 

We embarked into day two, in rousing style; with an entirely new cavalcade of captivating speakers awaiting.

KEY TAKEAWAYS FROM DAY TWO SPEAKERS:

Speaker, Britney Jeanine Canidate, Founder of Britney Jeanine & Co. | Topic: “Building a Plan Based Business & Brand”

⇨Key Takeaway: “Get clear about your business. Confusion causes customers NOT TO BUY!”

In order for you to have a better business and brand, it takes a PLAN! A plan is your “roadmap” that guides you step by step, through each aspect of your business.

Britney outlined how to craft a plan for your business in 3 focus areas:

  • Business (Clarity before design. Be strategic. Don’t put design ahead of the plan)
  • Branding 
  • Marketing

Britney’s mic-dropping gem, “Visually branding for my business has nothing to do with me – everything to do with my people. How am I going to attract them?”

Speaker, Nadia Anderson, C.P.A and Founder of Virginia Grace Events | Topic: “All About The Benjamins” – Financial Statement, Ratio and Tax Tip Review

⇨Key Takeaway: Having a regular practice of looking at your numbers will make you feel empowered as a business leader who is on-top-of-things.”

Nadia cleared up fuzziness around finances and boosted confidence by clarifying technical accounting in simple terms.

She delved into the following areas of business finance:

  • Financial Statement Review
  • Ratio Explanations
  • Taw Law
  • Tax Preparation Process

During the first break, we were thoroughly entertained by the Perfekt Blend Band. The band did not fail to surprise once again by performing chart topping hits, ranging from the legendary Stevie Wonder’s, Superstition to ‘A lil east coast swing’ from boy band Boyz to Men.

Speaker, Fabiola Hesslein, Founder of Tryon Entertainment | Topic: “Turn Up Your Creative Greatness…What Entrepreneurs can Learn from Entertainers”

⇨Key Takeaway:Shift Happens. 2020 is a special year with a specific message. Old ways won’t open new doors.

Fabiola’s words encompassed a healing appeal that reminded us that it is time to let go of operating on autopilot, and not be motivated by competition, greed and running the “rat race”.

Now is the time to transition from survival mode toward “alignment mode; that is how we tap into our creative greatness. How do we manifest ideas and opportunities that serve us?

Fabiola explained alignment as a belief system that offers:

  • A seamless cohesive boundless process
  • Ideas, encounters and relationships that best serve us and our creativity
  • Rewards that expand our imagination  

Speaker, Lauren Constantine, Founder of Three Hellos Creative Co. | Topic: “Pinning for Profit with Pinterest”

⇨Key Takeaway: “The truth about Pinterest… Pinterest is not a social platform; it is a search and discovery platform.”

Benefits of Pinterest:

  • It is a search engine that holds ideas
  • Pinterest content is Evergreen
  • It levels the playing field with major brands
  • Pinterest is a path to purchase

According to Lauren, you should approach content by doing the following:

  • Set a realistic schedule
  • Research Keywords
  • Image Creation

What is your clear and concise end goal? What steps do you want them to take as they click through and evaluate your strategy

After a round of awards and special recognitions, attendees were ready for the afternoon “turnup”; that offered break out sessions to get better acquainted with industry peers and colleagues, through networking and engaging in lively discussions.

The afternoon networking activity was followed by a compelling, in-depth and very timely interview with Speaker, Bree Clarke of the Iman Project. Fireside Chat Topic: ”Diversity with Inclusion…the Culture of Business” 

We had the opportunity to get to know Bree Clarke on a more intimate level; as the bridge builder and a connector who creates welcoming spaces for anyone and everyone, no matter background, ideas or opinions.

Bree achieves this by way of designing events and workshops that are focused on diversity, community, and bringing people to the table through crafts and art – “because whenever you use your hands and heart, you create something magical.” 

⇨Bree shared a few action steps for creating more diverse and inclusive work environment, community and society:

“Don’t make diversity and inclusion a ‘token’, or reduce it to a hot topic or a trend. Diversity and inclusion is more than a black box, hashtag, or a committee – and more than just getting a group together to talk about something that’s going on right now.”

  • It is an ongoing conversation.
  • It’s not just a moment, or a movement; it’s a lifestyle
  • Brands cannot live without diversity

Speaker, Brian Green, Founder of By Brian Green | Topic: “Navigating the Dynamics of Change”

⇨Key Takeaway: The only constant thing in life is change. Change is something that happens all the time. This time, with the Coronavirus, we were hit in a visceral way. But navigating the dynamics of change are always the same. Change is an opportunity to learn and grow. Don’t view change as a hindrance.”

Brian’s mic-dropping gems:

  • When you’re finished changing, you’re finished.”  
  • You should not be an entrepreneur if you are afraid of change

In order to choose focus over fear, we must:

  • Manage our state of mind
  • Stay grounded in reality
  • Remain flexible
  • Stay positive
  • Put things into a rational perspective
  • Identify a plan to respond to change
  • Ground yourself in your core values

Speaker, Alex Cheng, Founder of Boutique Websites  | Topic: “The Holy Grail of Websites…What to look for in YOUR Website and What You can do to Improve Your Bottom Line”

⇨Key Takeaways: “What is a supercharged website?”

  • It’s ranking for highly relevant keywords for your business. 
  • Love at first sight, for customers to book now
  • High conversions
  • Easy and Intuitive for users

If you better manage your own website, build a new website or improve the performance of your website, do so in a manner that attracts higher quality leads. Start with: 

  • SEO
  • User experience
  •  CTA’s

At the end of Day Two, attendees were brought on screen to smile, wave to one another, and share. We compared notes and reflected on our favorite key facts, points, or ideas that emerged from the comprehensive sessions and discussions to LEAD us forward.

The day was wonderfully topped off with evening music from DJ Derron of Washington Talent Agency.

(View full photo gallery, here.  Photography by Ana Isabel Photography | Video by Capital Films DC |  Day One Recap )


Top 5 COVID-19 Contractual Tips | Ticora Davis of The Creator’s Law Firm

Our Speaker’s care and want to extend their support to you during this time of uncertainty. As we were all affected by COVID-19, The Signature CEO Conference was postponed and with the support of our Speakers they still want to extend a reach to each of you and share advice on how you can pivot through this temporary disruption of our businesses.

We had the opportunity to do a LIVE Facebook Interview with Speaker, TICORA DAVIS of The Creator’s Law Firm.  Ticora helps entrepreneurs protect their smarts so they can grow their business with peace of mind. The Creator’s Law Firm has helped hundreds of business owners secure their brand and proudly boasts a 97% success rate for trademark registrations.  During our conversation she highlighted, “Top 5 COVID-19 Contractual Tips”:

  1. Get everything in writing! (I just spoke with a seasoned event planner who paid a friend $15K to record his conference. He paid in full – no contract. Now his event cannot happen due to COVID, no contract, and videographer is not trying to provide a refund…only a credit). Ensure contracts are drafted w/your best interest in mind.
  2. Force majeure clauses are needed
  3. Commercial impracticability/impossibility of performance clauses are rarely included (this could’ve saved tons of businesses from covid)
  4. Anticipate having to move venues/cancellations, etc. – have clauses where you reserve the right to transition an in-person event (i.e., conference) to virtual event to reschedule
  5. Payment plans with unique terms tied to every payment are a MUST. This will minimize the justification for refunds and a court will most likely be on your side more.

Click on the video below to hear the details of the (5) tips!


Tara’s Business Insight: Part 2, End of Year Preparation

The Signature CEO Conference is all about engaging its audience in the fundamentals of business intelligence that essentially equips creative entrepreneurs with the tools to run their businesses effectively and efficiently.
This video is on “End of Year Preparation”.  Founder, Tara Melvin, walks you through some essential reminders of things you should be implementing to get ready for 2020!  From budgets to networking strategies, to marketing strategies and beyond.

 


Where Has the Time Gone?!

“WOW…where has the time gone? It seems like only months ago we were just jumping on the road headed to the Washington, DC to attend the Signature CEO conference…. And Why you ask? Let’s take a look…

From the time clients visit your website, search your social or even watch your videos on YouTube…it’s all about the overall client experience. There’s no better way to make this happen then investing in continued education.

Recapping our time, we’d have to say that we were able to take away things that we know we could implement into our business right away. As we always say, it isn’t just about spinning records and flashing lights!” DJ Toryn L for Exquisite Sounds Entertainment (2018 attendee and sponsor).

Register today for our 2020 Conference!  March 16-18! Click Here for More Details.