Testimonials

LaMeeka Edwards | Cakes by LaMeeka

I always tell other cake people “Invest in Yourself” a YouTube is good, a book is good but a conference or class is BETTER!  This conference is one you can truly gain information to improve your business! It gave me the tools to reset my thinking and run my business with a different mindset. The speakers didn’t waist a lot of time talking about themselves – that’s why Tara wrote the bio – they focused on your needs, how what they learned over the years can make your business better.  Sometimes I was moved to tears to see the simple changes I could make but no one ever pointed out.  Perfect Planning Events (Tara) is really interested in developing amazing CEO’s.  You know when you are learning, building, and excelling!  You walk out with a new lease on your business!

Miriam Liggett | President & COO, Soliloquy Bridal Couture

“I didn’t think this conference could get any better, and this year just blew me away! The speakers shared real and riveting information that I could put to work immediately in my business. The talent of the other attendees was motivational as well. The investment was worth every minute I spent at the conference. Can’t wait until next year!”(2016 Testimonial)

“The Signature CEO Conference was even better than I thought it would be! The variety of speakers and topics kept me engaged and inspired. I planned my entire year based on the tips I received from each speaker. The speakers were genuine and willing to openly share their success and struggles in business. It was a refreshing change to the typical conference where it seems every speaker had a meteoric rise to success. I felt empowered and energized! ” (2015 Testimonial)

Shauné Hayes | owner, Shauné Hayes Make-up Artist

“Last year (2015) I attended a 2-day conference that really helped me become a more proficient business owner. It had nothing to do with my skill or experience as a makeup artist, but it was hands-on instructional learning that challenged and empowered me as an entrepreneur in the exciting and ever-changing wedding and event industry.

I saw areas I was doing great in and other areas that needed attention. There were amazing topics discussed by some of the best leaders and experts in fields ranging from Branding, Business Strategy and Development and Team Building to Preparing for Uncle Sam, Contracts, Protecting and Insuring your Business and Project Management.

It was the Signature CEO Conference founded by Tara Melvin of Perfect Planning Events and it’s happening again on October 31 and November 1st at the The Samuel Riggs IV Alumni Center. The lineup of speakers is amazing and most are non-event industry related to provide a unique outlook on leadership, success and business intelligence that has transformed their professional careers.

If you’re a business professional, entrepreneur, creative, etc. looking to have continued growth with your business, strengthen your core attributes as an entrepreneur and be a more proficient business owner, then check out the Signature CEO Conference. You won’t be disappointed!”

Hana Pugh | Howerton-Wooten Events

“So often, wedding-related conferences are filled with aesthetics and “fluff,” but the Signature CEO Conference had a lot of substance! I was pleasantly surprised with how informative, yet engaging and accessible, the speakers were! The topics focused on entrepreneurship, the legalities and logistics of owning a business, and marketing/branding. As a fairly new wedding professional, I noticed that even those who have been in the field for many years benefited from the material covered.

Aside from the educational component, the conference was a great opportunity to network with wedding experts who traveled from around the country. There were several team-building exercises that encouraged constructive conversation. This was especially helpful for those who may not find networking particularly easy.

Lastly, the conference simply allowed us to have a good time. There were several raffles, a DJ, delicious snacks, an evening reception, and more! The environment made it easy to open up and ask questions to the speakers and to each other. I highly recommend taking advantage of the opportunity to attend The Signature CEO conference.”

Shelby Tuck-Horton | owner, Exquisite Expressions & Events

“Initially, I registered to attend The Signature C.E.O. Conference because I wanted to support Tara Melvin by attending her first conference.  Since I have attended many conferences throughout my career as a wedding planner, I knew she would have a good line-up of speakers.  I expected to listen to the speakers, hear what I have heard from many speakers before, and take a few notes if I heard something new.  However, the speakers were engaging, educational and informative and I ended up taking pages of notes.

Usually, following a conference, my notes sit in the notebook for months before I even review them.  For the first time in years, I could not wait to implement some of the tools and tips that I received from the speaker.  What I really enjoyed the most was that the speakers were not all from the wedding industry.  The speakers offered valuable information that was applicable to any business.  In usual Tara fashion, no detail was left undone.  We received information and apps to make the best of our experience before we even got to the conference.  At the conference, we received gift bags and other goodies throughout the day.  There was plenty of food and snacks to eat and she did not forget my vegetarian diet requirements.  Never once did I have to ask if there was anything for me to eat.  At most conferences, I am the last to eat because no one remembers that I am a vegetarian.  Two days of learning VALUABLE content culminated with an evening of fun, delicious cuisine and dancing.  Just in case you are wondering, YES, I have registered to attend this year and excited to hear this year’s line-up of amazing speakers.  It was well worth the investment!”

Khaleela Zephyr | owner, Refined Occasions

“The Signature CEO conference was an amazing experience. I was an aspiring entrepreneur looking to break into the event industry and didn’t know where to start. I stumbled across Tara’s Signature CEO conference 2015 and I knew I had to attend. The wealth of knowledge she brings to the table with her guest speaker roster is immeasurable. The keynote speaker, Heidi Elnora, was the highlight for me. Each speaker brought their knowledge and expertise in their respective field that related to any business owner, regardless of their industry or status. The team building exercises were fun and I learned a lot from my team members. I made many connections and left the conference feeling empowered and in control of my destiny. I hit the ground running and a year later I am the proud owner of my own event planning company.  The Signature CEO Conference as well as another program that Tara offers hands down provided me with the tools, information and resources I needed. It was the best investment I made and I can’t wait to see what the next one has to offer. Knowledge is power and the Signature CEO Conference will surely deliver an amazing, powerful and thought-provoking experience to anyone who attends.

Sondra Falk | owner, Sondra Falk Couture

First of all I want to thank you for the invitation to The Signature CEO Conference.  I was a little skeptical because I thought it was just for event planners and wedding industry professionals and would I really gleam anything to grow my business from it.  Boy was I wrong, being a small business I thought my budget was the most important aspect of my business and I carefully watched every penny.   I thought if I  am going to invest in a conference, tradeshow, trunk show or any other business event I had to be able to foresee the return.  What I didn’t realize is that I had to make an investment in myself to grow my business I know that sounds strange but it’s true.  Attending this conference has significantly enhanced my business!

I’m a Fashion Designer who also produces a Bridal line every year.  While attending The Signature CEO Conference I learned that there were in fact many changes I could make to my business model that would impact my bottom line and that there were a network of professionals at the conference that could assist me all I had to do is reach out to them. I learned that there were cost effective tools and programs available and many networking opportunities to help me effectively grow my business.

Since attending The Signature CEO Conference, I have implemented several suggested changes to my business model; I have increased my presence through social media by hiring a company that understands my business culture;  I learned that you should network at every given opportunity because the next person you connect with could become a client I am getting better at networking.  There is still more to learn but  I really feel this conference was and is worth the investment.

Marilyn Patterson | Owner, Joyous Events LLC

“Recently I had the pleasure of attending The Signature CEO Conference. As the owner of a growing Event Management company in Northern Virginia, time is one of my most precious resources.   In seeking opportunities for professional development, I value the investment in both industry and business knowledge to keep me competitive in the marketplace. The Signature CEO Conference provided exactly what I was seeking to further my business acumen.  There was just the right balance of technical and practical strategies delivered by the stellar cast of presenters who represented various components of good business management. For the small events business owner or manager who desires a conference that addresses the operational side of running a sound business and one that will generate ideas and strategies to take your business to the next level, I recommend the Signature CEO Conference as a source for a good  ROI.”

Sabrina Seymore | Owner, Sabrina Seymore Events

I had the opportunity to attend the 2nd annual Signature CEO Conference in Maryland. From the moment I arrived on site, I could tell the amount of organization and passion that Tara put into planning the conference. I was able to gain meaningful and authentic relationships given it’s intimate setting. Speakers were accessible and open to speak with you one on one at the conclusion of their presentation. The decor was fabulous and the food was delicious. I highly recommend this conference to any wedding professional, at any level of business you may be in!

Dawn Newsome | owner, Dawn Newsome Make-up Artistry

“What a wonderful experience I had at The Signature CEO Conference. Going in I wasn’t quite sure what I was going to participate in; but after I got seated I quickly noticed all the other professionals who all own fabulous businesses in the room – I realized I was in for an experience.

As a makeup artist we always think that it’s just about the art, but as an entrepreneur you have to think about the business side as well if you want to successful. Being an entrepreneur for the first time, and for the past 7 years it has been a pretty exciting yet daunting task. Running my own business I had to figure out things like taxes, web site design, insurance & book keeping as an entrepreneur. Now looking back at the conference, this was just what I needed! It really gave me a lot of trusted information.

I want to thank Tara for putting this wonderful conference together.  It really exposed me and opened my eyes to new things and I look forward to implementing the great ideas that I learned from the conference.

If you have an opportunity to participate in the 2016 Signature CEO Conference, it will be the best thing you can do as entrepreneur!”

Crystal Marie | owner, Crystal Marie Events LLC (Detroit, MI)

“The Signature CEO Conference was such a blessing to me and my company of 7 years. Now I am able to close out 2015 with a wealth of knowledge and apply it in 2016.  The presenters and Tara were amazing. We learned everything from event software, to marketing to financing. The conference was invaluable and priceless! But wait there’s more!! I met some dynamic event professionals from all over that I am able to network with and learn from. Friendships and business relationships were formed and I owe it all to this conference! I can’t wait till next year’s conference. I truly feel like a #girlboss!”

Sabrina Hare | owner, Couture Cakes by Sabrina

“I do not typically attend conferences, because they provide the same type of information. However, I was pleasantly surprised with The Signature CEO Conference. The information that was provided was so pertinent to where I am in my business (e.g. tax laws, social media marketing, and proper business insurance). I walked away with numerous ‘Ah-ha’ moments! The knowledge gained was invaluable. I definitely recommend this conference to any business owner!”

Marsha Scott | Wendroff & Associates, LLC

“You really did a fantastic job with the conference Tara. The attention to detail was really wonderful and at no time did I get the feeling that anything was not organized. I have served as organizer of several conferences myself so I must admit I scrutinize each venue I attend.”

Kathleen Doyle | Fabrication Events

“The best feature of the Signature CEO conference is the intimate nature. Attendees can and are encouraged to participate with the speakers and engage with each other. The learning really does extend beyond the presentations. If you are an event professional, no matter how many years in the business, you will want to be a part of this signature experience.”

Judith Ingabire | The Tabard Inn | Washington DC

“Absolutely amazing!”