TSCEO 2020 Virtual Experience (Part 2): Commencement Day 2 – LEAD!, July 28th

DAY TWO: LEAD:  “To bravely trailblaze a path forward as a shining example for others to follow.”

With the energy still running high from day one, attendees leapt into day two – and were met with the thrill of two exciting announcements, as I shared my bright, new vision for the future of The Signature CEO Conference:

  1. In 2021, The Signature CEO Conference platform will be designed to continuously educate creative entrepreneurs throughout the year, versus once a year, by hosting the annual signature event, The Signature CEO Conference, in conjunction with a new educational series, “Elevate in the Boardroom”
  2. #TSECO2021 dates are: March 15, 16, and 17th, and will be held at The River View at Occoquan 

We embarked into day two, in rousing style; with an entirely new cavalcade of captivating speakers awaiting.

KEY TAKEAWAYS FROM DAY TWO SPEAKERS:

Speaker, Britney Jeanine Canidate, Founder of Britney Jeanine & Co. | Topic: “Building a Plan Based Business & Brand”

⇨Key Takeaway: “Get clear about your business. Confusion causes customers NOT TO BUY!”

In order for you to have a better business and brand, it takes a PLAN! A plan is your “roadmap” that guides you step by step, through each aspect of your business.

Britney outlined how to craft a plan for your business in 3 focus areas:

  • Business (Clarity before design. Be strategic. Don’t put design ahead of the plan)
  • Branding 
  • Marketing

Britney’s mic-dropping gem, “Visually branding for my business has nothing to do with me – everything to do with my people. How am I going to attract them?”

Speaker, Nadia Anderson, C.P.A and Founder of Virginia Grace Events | Topic: “All About The Benjamins” – Financial Statement, Ratio and Tax Tip Review

⇨Key Takeaway: Having a regular practice of looking at your numbers will make you feel empowered as a business leader who is on-top-of-things.”

Nadia cleared up fuzziness around finances and boosted confidence by clarifying technical accounting in simple terms.

She delved into the following areas of business finance:

  • Financial Statement Review
  • Ratio Explanations
  • Taw Law
  • Tax Preparation Process

During the first break, we were thoroughly entertained by the Perfekt Blend Band. The band did not fail to surprise once again by performing chart topping hits, ranging from the legendary Stevie Wonder’s, Superstition to ‘A lil east coast swing’ from boy band Boyz to Men.

Speaker, Fabiola Hesslein, Founder of Tryon Entertainment | Topic: “Turn Up Your Creative Greatness…What Entrepreneurs can Learn from Entertainers”

⇨Key Takeaway:Shift Happens. 2020 is a special year with a specific message. Old ways won’t open new doors.

Fabiola’s words encompassed a healing appeal that reminded us that it is time to let go of operating on autopilot, and not be motivated by competition, greed and running the “rat race”.

Now is the time to transition from survival mode toward “alignment mode; that is how we tap into our creative greatness. How do we manifest ideas and opportunities that serve us?

Fabiola explained alignment as a belief system that offers:

  • A seamless cohesive boundless process
  • Ideas, encounters and relationships that best serve us and our creativity
  • Rewards that expand our imagination  

Speaker, Lauren Constantine, Founder of Three Hellos Creative Co. | Topic: “Pinning for Profit with Pinterest”

⇨Key Takeaway: “The truth about Pinterest… Pinterest is not a social platform; it is a search and discovery platform.”

Benefits of Pinterest:

  • It is a search engine that holds ideas
  • Pinterest content is Evergreen
  • It levels the playing field with major brands
  • Pinterest is a path to purchase

According to Lauren, you should approach content by doing the following:

  • Set a realistic schedule
  • Research Keywords
  • Image Creation

What is your clear and concise end goal? What steps do you want them to take as they click through and evaluate your strategy

After a round of awards and special recognitions, attendees were ready for the afternoon “turnup”; that offered break out sessions to get better acquainted with industry peers and colleagues, through networking and engaging in lively discussions.

The afternoon networking activity was followed by a compelling, in-depth and very timely interview with Speaker, Bree Clarke of the Iman Project. Fireside Chat Topic: ”Diversity with Inclusion…the Culture of Business” 

We had the opportunity to get to know Bree Clarke on a more intimate level; as the bridge builder and a connector who creates welcoming spaces for anyone and everyone, no matter background, ideas or opinions.

Bree achieves this by way of designing events and workshops that are focused on diversity, community, and bringing people to the table through crafts and art – “because whenever you use your hands and heart, you create something magical.” 

⇨Bree shared a few action steps for creating more diverse and inclusive work environment, community and society:

“Don’t make diversity and inclusion a ‘token’, or reduce it to a hot topic or a trend. Diversity and inclusion is more than a black box, hashtag, or a committee – and more than just getting a group together to talk about something that’s going on right now.”

  • It is an ongoing conversation.
  • It’s not just a moment, or a movement; it’s a lifestyle
  • Brands cannot live without diversity

Speaker, Brian Green, Founder of By Brian Green | Topic: “Navigating the Dynamics of Change”

⇨Key Takeaway: The only constant thing in life is change. Change is something that happens all the time. This time, with the Coronavirus, we were hit in a visceral way. But navigating the dynamics of change are always the same. Change is an opportunity to learn and grow. Don’t view change as a hindrance.”

Brian’s mic-dropping gems:

  • When you’re finished changing, you’re finished.”  
  • You should not be an entrepreneur if you are afraid of change

In order to choose focus over fear, we must:

  • Manage our state of mind
  • Stay grounded in reality
  • Remain flexible
  • Stay positive
  • Put things into a rational perspective
  • Identify a plan to respond to change
  • Ground yourself in your core values

Speaker, Alex Cheng, Founder of Boutique Websites  | Topic: “The Holy Grail of Websites…What to look for in YOUR Website and What You can do to Improve Your Bottom Line”

⇨Key Takeaways: “What is a supercharged website?”

  • It’s ranking for highly relevant keywords for your business. 
  • Love at first sight, for customers to book now
  • High conversions
  • Easy and Intuitive for users

If you better manage your own website, build a new website or improve the performance of your website, do so in a manner that attracts higher quality leads. Start with: 

  • SEO
  • User experience
  •  CTA’s

At the end of Day Two, attendees were brought on screen to smile, wave to one another, and share. We compared notes and reflected on our favorite key facts, points, or ideas that emerged from the comprehensive sessions and discussions to LEAD us forward.

The day was wonderfully topped off with evening music from DJ Derron of Washington Talent Agency.

(View full photo gallery, here.  Photography by Ana Isabel Photography | Video by Capital Films DC |  Day One Recap )


TSCEO 2020 Virtual Experience (Part 1): Commencement Day One, July 27th

If you were one of the numerous attendees of The Signature CEO Conference 2020 – Virtual Experience, you were a part of history in the making! Although I was faced with the challenge of re-aligning to a virtual event in the midst of a global pandemic that gripped the event industry, the “socially distant” world we currently live in did not discourage me. While I missed connecting face-to-face with industry colleagues, I am pleased to share, the 5th annual event was a resounding success!

The 3-day, content-rich agenda was packed with a plethora of multifaceted topics. From marketing best practices to the latest in technology, and health and wellness, there were insights, strategies, and inspiration for everyone to accelerate their business’ impact – with ample opportunities to create long-lasting connections.

The 2020 theme “Mission Possible” not only set the tone – it raised the stakes!

Attendees radically shifted their mindsets toward reaching their highest potential, by shedding limiting beliefs and re-imagining what is possible for their personal and professional lives.

The slogan: “Aspire. Lead. Impact.” encapsulated the conference’s guiding ideals. These three concepts reminded attendees to always consider the impact of their work in terms of the legacy it leaves behind and the positive implications it will have on their sphere of influence.

If you are like most of our conference attendees, you were too engrossed in the experience to fully take notes. With all the game-changing gems that were dropping, who had time? You were immersed in the sessions, live-chatting, sharing on social, catching up with old friends, networking to make new connections – and maybe even presenting? With 18+ hours of game-changing content, and over 20 fascinating speakers, sessions and activities, there was a great deal of information to absorb.

We created a 3-part blog series, to fully explore memorable moments from each day, and enable you to further ruminate, contemplate and process the multitude of ideas and concepts still buzzing in your head.

Enjoy re-living the experience! Reflect and Reminisce!

DAY ONE – ASPIRE:  To direct one’s hopes and ambitions toward achieving a transformative goal for their lives, in the highest pursuit.

 

With a full agenda of energizing topics awaiting attendees on Monday morning, I kicked off day one to the tune of the iconic theme music from the movie, Mission                Impossible. I can still hear each sharp percussive blast of brass and woodwind sounding like a charging step to get everyone pumped up!

Emcee DJ Derron of Washington Talent Agency and co-host, Marilyn Patterson of Joyous Events welcomed everyone with bright smiles and cheerful greetings.

Marilyn’s opening remarks invigorated the audience, “If you have vision, passion and hope, you are in the right place today! We are here to stimulate, elevate and activate our professional posture. We experienced a shift in the venue, but not the VISION!”

Next, I shared a heartfelt yet energizing opening keynote. I stood poised behind a sleek, acrylic podium within my home; elegantly transformed for the momentous occasion with luxe drapery and stylish balloons furnished by Fabrication Events and Anelia Rose.

The behind-the-scenes tech team, Jazmine Peaters of Jazmine Karess Events and Christina Galloway of Galloway Event Services ensured we were ready to launch without a hitch. And, the media team, Ana Isabel Photography and Capital Films DC, were in position to capture every exciting moment along the way!

“We finally made it!” my face beamed, full of enthusiasm, joy and gratitude. My next remark, “Every next level of your business demands a different you,” was the perfect motivation for what was in store for the 3 riveting days that lay ahead.

KEY TAKEAWAYS FROM DAY ONE SPEAKERS:

Speaker, Beny Blaq, Founder of Rebel Fit USA

Topic: “Be the CEO of Your Own Body”

⇨Key Takeaway: “Mindset is the Key to success! You can’t pour from an empty cup. When you are living a healthier lifestyle, you’ll have more energy and focus to do your best work.”

Beny Blaq’s whole-body plan inspired attendees to be more proactive and take greater charge of their lives.

He motivated attendees to set and achieve their goals, whether they were focused on losing weight, becoming physically fit, or simply living their best life possible!

Speaker, Tara McMullin, Founder of What Works and YellowHouse Media  Topic: “Manually Managing Projects, Goals and Tasks to Create Habit & Take Ownership”

⇨Key Takeaway: “What is Ownership? Ownership is taking responsibility for how you show up, how you spend your time, and how you lead.”

Tara’s mic-dropping gem,“Vision is a filter for decision-making.” Those words resonated with our attendees, through two overarching questions that were explored:

  • What is the vision for your business/life?
  • Who are you becoming?

Next up was an electrifying live performance by Perfekt Blend Band. They raised the roof – and the energy in the room during our first break. They entertained attendees with a wide range of upbeat covers of popular music across genres. Attendees rocked in their seats, as they filled the chat box with great reviews, such as: “Whooo!” “Yes! They are great!” “The music is great!”

Speaker, Chip Dizard – Founder of Chip Dizard Weddings

Topic: “Effective Social Media Advertising (FB & IG) to Transform Prospective Customers into Loyal Ones”

⇨Key Takeaway: “Content is King but engagement is Queen and she rules the house.”

Chip demystified digital marketing by illustrating a variety of proven tactics and targeting methods.  His techniques showed attendees how to transform prospects into a “team” of loyal customers.

Speaker, Jacquette Timmons, CEO of Jacquette M. Timmons & Sterling Investment Management Inc.

Topic: “The Hidden Impact of Pricing You…How to Price Your Genius”

⇨Key Takeaway: “Your business’ financial success should translate down – and have a positive impact on the health of your personal finance as well.”

Jacquette’s insights helped attendees understand how to make the right connection between our business and personal finances, by using pricing as the mechanism to do that.

She revealed how many entrepreneurs and small business owners are confined by industry pricing and market misconceptions.

Key Question: “What should I Charge for This?” The question is ubiquitous. The answer was not, as she shared her pricing framework.

Speaker, Myrna Daramy, Founder of Myrna & Co.

Topic: “Optimize Your DMO (Digital Marketing Optimization) & Build Traction for Your Business with Blogging”

 ⇨Key Takeaway: The Question, “Why Blog?”

Myrna delved deep into the following answer, outlined as bullet points below:

  • It creates dynamic content
  • Establish Expertise
  • Creates Authority
  • Builds Trust
  • Improves On-Page SEO
  • Optimizes Your Footprint

She successfully delivered not so easy to comprehend tech information in a way that was relatable, digestible, and easy to implement.

Speaker, Darnyelle Harmon, Founder of Incredible One Enterprises LLC

Topic: “Sales is Not a Dirty Word”

⇨Key Takeaway:  “The idea of selling should not seem distasteful. It’s not about selling products, it’s about helping people become the best versions of themselves – filling someone else’s need, providing real benefits or services, or doing something useful by helping your customers. There is nothing dirty about that.”

Darnyelle’s mic-dropping gems:

  • “Nothing happens until somebody “serves” someone!
  • Think like a CEO not an entrepreneur
  • Success requires a posture change

Here’s a glimpse into Darnyelle’s  Sales Success System:

  • Realize it is as honorable to sell, as it is to buy
  • Create Your Sales Management System
  • Kick Your Competition to the Curb (Rise Above the Noise and Stand Out)

At the conclusion of Day One, our creative community was challenged to fully take in their newfound knowledge. We ASPIRED to implement our new skills, to grow and evolve personally – and take our businesses to higher plateaus.

Washington Talent Agency placed the perfect musical punctuation at the end of a magnificent first day.

(additional photos of TSCEO 2020 virtual conference, click here)


How to Use Your Mobile Phone to Create Video That Connects With Your Clients

Our Speaker’s care and want to extend their support to you during this time of uncertainty. As we were all affected by COVID-19, The Signature CEO Conference was postponed and with the support of our Speakers they still want to extend a reach to each of you and share advice on how you can pivot through this temporary disruption of our businesses.

We had the opportunity to do a LIVE Facebook Interview with Speaker, BENJAMIN DAVIS of YAMEAN STUDIOS. Benjamin, the leader behind Yamean Studios, an award-winning brand strategy media agency who work with brands and businesses to develop meaningful content and engage people with actionable brand experiences that spark human connection. His media company turns stories into conversations, impressions into relationships and campaigns into results.

Watch our video to get full details.


(5) Tech Tips for Your Business during Amid Covid-19

Our Speaker’s care and want to extend their support to you during this time of uncertainty. As we were all affected by COVID-19, The Signature CEO Conference was postponed and with the support of our Speakers they still want to extend a reach to each of you and share advice on how you can pivot through this temporary disruption of our businesses.

We had the opportunity to do a LIVE Facebook Interview with Speaker, MYRNA DARAMY of MYRNA & CO. Myrna is a digital media strategist and tech translator for the modern business owner. With over 12 years of experience, her natural ability to clarify the blurred lines between technology application and spontaneous creativity is what makes her one of the most insightful digital marketing strategists today.

During our conversation he highlighted, “(5) Tech Tips for Your Business during Amid Covid-19”:

  1. Jump into video right now (practice, practice, practice) – Video it the number media that people are absorbing right now… Whether you are showing up on Zoom, IG, FB, or YouTube
  2. Take some time out to do an audit of your digi-home from your mobile device (your website)
      • Is your website reflecting the current version of you? (Are you digitally cohesive?)
      • Is your site responding to the fact that it is on mobile
      • When is the last time you blogged or created any new content on your website?
      • Are there any broken links on your site?
      • Is your site optimized?
  3. Visit your analytics on all the platforms that you are active on
  4. Take some time out to do an audit of all the tech platforms you are using (many of these platforms have modified their offerings)
  5. Unplug and give yourself a curfew with tech

Watch our video to get full details.


(5) Tips to Avoid Distractions in Your Business with COVID-19 | Shaune Hayes

Our Speaker’s care and want to extend their support to you during this time of uncertainty. As we were all affected by COVID-19, The Signature CEO Conference was postponed and with the support of our Speakers they still want to extend a reach to each of you and share advice on how you can pivot through this temporary disruption of our businesses.

We had the opportunity to do a LIVE Facebook Interview with Speaker, SHAUNÈ HAYES of RED CARPET READY MAKE UP.  Shauné is a makeup artist, beauty expert, entrepreneur and beauty business coach based in Washington, D.C. She is the owner and principal makeup artist of Red Carpet Ready Makeup with Shauné Hayes and have worked in the beauty industry for over 15 years. 

During our conversation he highlighted, “(5) Tips to Avoid Distractions in Your Business with COVID-19”:

  1. Identify what your distractions are. I think this is important so you know what keeps you unfocused and can specifically address it.
  2. Plan/Go over your daily routine the night before. Identify 2 or 3 main tasks you want to get done.
  3. Turn off notifications. Limit texting and emailing.
  4. Take mental breaks. After an hour or 90 minutes of focused work, take a break.
  5. Keep it clean. If my work area is disorganized and cluttered it affects my energy and productivity.

View our video to get full details.


5 Healthy Living Tips from the Inside Out during COVID-19 | Beny Blaq

Our Speaker’s care and want to extend their support to you during this time of uncertainty. As we were all affected by COVID-19, The Signature CEO Conference was postponed and with the support of our Speakers they still want to extend a reach to each of you and share advice on how you can pivot through this temporary disruption of our businesses.

We had the opportunity to do a LIVE Facebook Interview with Speaker, BENY BLAQ of Rebel Fit USA.  Beny is a certified personal trainer and nutritionist whose studio has grown from 5 clients to over 150 clients in the Northern Virginia area providing boot camp classes, small group personal training, and private personal training.

During our conversation he highlighted,  “5 Healthy Living Tips from the Inside Out during COVID-19”:

1. Exercise at a min of 3x per week
2. Drink minimum of 64 oz of water
3. 7+ Hours of sleep
4. 5 servings of Veggies per day
5. Keep stress low: Reduce TV and social media intake, get fresh air daily and limit alcohol intake.
View our video to get full details.

5 Brand Strategy Tips to Implement during COVID-19 | Britney Jeanine

Our Speaker’s care and want to extend their support to you during this time of uncertainty. As we were all affected by COVID-19, The Signature CEO Conference was postponed and with the support of our Speakers they still want to extend a reach to each of you and share advice on how you can pivot through this temporary disruption of our businesses.

We had the opportunity to do a LIVE Facebook Interview with Speaker, BRITNEY JEANINE CANIDATE ofBritney Jeanine & Co Britney works with creatives & designers to level up their businesses & brands through brand coaching and online education. With experience in photography, web and graphic design, she has been blessed to create for over 110+ brands since 2008—and have been the catalyst in visually propelling brands forward.

During our conversation she highlighted,  “5 Brand Strategy Tips to Implement during COVID-19”:

1. Refocus and restructure.
2. Plan through all of the panic.
3. Assess your Q1 numbers for a better Q2.
4. Build your Q2 content marketing strategy.
5. Continue showing up and serving your people.
Watch the video for our full interview.

5 Money Strategy Tips for Your Business to execute during COVID-19 | Jacquette Timmons

Our Speaker’s care and want to extend their support to you during this time of uncertainty. As we were all affected by COVID-19, The Signature CEO Conference was postponed and with the support of our Speakers they still want to extend a reach to each of you and share advice on how you can pivot through this temporary disruption of our businesses.

We had the opportunity to do a LIVE Facebook Interview with Speaker, JACQUETTE TIMMONS of Sterling Investments Jacquette is a financial behaviorist and is committed to getting you to see that you don’t manage money – you manage your choices around money.  During our conversation she highlighted, “5 Money Strategy Tips for Your Business to execute during COVID-19”:

  • Panic pricing – Avoid the temptation to do it
  • Create a condensed offer, instead
  • Do an expense audit
  • Create a decision tree
  • Practice (more) self-care

Watch the full video as we dive into the (5) strategy tips!


Top 5 COVID-19 Contractual Tips | Ticora Davis of The Creator’s Law Firm

Our Speaker’s care and want to extend their support to you during this time of uncertainty. As we were all affected by COVID-19, The Signature CEO Conference was postponed and with the support of our Speakers they still want to extend a reach to each of you and share advice on how you can pivot through this temporary disruption of our businesses.

We had the opportunity to do a LIVE Facebook Interview with Speaker, TICORA DAVIS of The Creator’s Law Firm.  Ticora helps entrepreneurs protect their smarts so they can grow their business with peace of mind. The Creator’s Law Firm has helped hundreds of business owners secure their brand and proudly boasts a 97% success rate for trademark registrations.  During our conversation she highlighted, “Top 5 COVID-19 Contractual Tips”:

  1. Get everything in writing! (I just spoke with a seasoned event planner who paid a friend $15K to record his conference. He paid in full – no contract. Now his event cannot happen due to COVID, no contract, and videographer is not trying to provide a refund…only a credit). Ensure contracts are drafted w/your best interest in mind.
  2. Force majeure clauses are needed
  3. Commercial impracticability/impossibility of performance clauses are rarely included (this could’ve saved tons of businesses from covid)
  4. Anticipate having to move venues/cancellations, etc. – have clauses where you reserve the right to transition an in-person event (i.e., conference) to virtual event to reschedule
  5. Payment plans with unique terms tied to every payment are a MUST. This will minimize the justification for refunds and a court will most likely be on your side more.

Click on the video below to hear the details of the (5) tips!


Top 5 Reasons to File Your Taxes Now | Speaker, Nadia Anderson

Our Speaker’s care and want to extend their support to you during this time of uncertainty. As we were all affected by COVID-19, The Signature CEO Conference was postponed and with the support of our Speakers they still want to extend a reach to each of you and share advice on how you can pivot through this temporary disruption of our businesses.

We had the opportunity to do a LIVE Facebook Interview with Speaker, NADIA ANDERSON, a certified public accountant based in Richmond, Virginia.  During our conversation she highlighted,  “Top 5 Reasons to File Your Taxes Now”:

  1. Easy to Gather Info
  2. Timely Processing
  3. Avoid Interest and Penalty
  4. Apply for Disaster Relief
  5. Move On

Please watch our video and below are some tax filing deadlines she has referenced to the state of Virginia.

Filing deadlines have shifted. Here’s what you need to know. 

April 20: Virginia State Sales Taxes for February Due. You have 30 days to apply for a one month extension. Interest will still accrue.

June 1: Virginia State Income Taxes Due. Interest will still accrue.

July 15: Federal Income Tax Returns Due. The IRS is encouraging taxpayers due a refund to file as soon as possible and I have been making a fuss all over the internet suggesting you all file NOW. Thank me later.

August 20: Meals and hotel tax payments due in Henrico county.

September 30: Principal and interest payments are suspended on federal student loans. No interest will accrue during the suspension period. Contact your loan servicer to learn more or the federal student aid website.

No wait for unemployment benefits: Virginia has waived the one-week waiting period and the weekly job-search requirements. Congress extended eligibility to gig workers and self employed persons, however the Virginia computer system is still being updated to incorporate these changes. Follow the system updates here and be patient on as you complete the application. Humans are doing the best they can to help you.

60 days of utility cut-off suspension: The State Corporation Commission directed electric, natural gas, and water utilities that it regulates to suspend service disconnections for any customer.

Visit the VirginiaRichmond, or Henrico COVID-19 websites for local updates.