How you look and the success of your business are related – who knew?! As an entrepreneur, YOU are your brand but, as an entrepreneur, one of the most difficult tasks is differentiating between your personal and professional brands because oftentimes they are inextricably intertwined. One of the beauties of entrepreneurship is its flexibility however, one of the curses of entrepreneurship can be its flexibility. Your objective must be to get clear on your personal and professional brands, understand how they intersect and support each other, and go about building a closet that aligns the two while simultaneously balancing their differences. In the end, potential clients and businesses buy your brand but they are really buying YOU so you must sell yourself and your brand. To do better business, you must share that part of your personal brand that overlaps to create a professional brand that is accessible, likeable, and meets the needs of the potential client. This presentation will retrace the building of those brands, how your closet factors into the immediate and long-term aspects of your success, and give examples of how brilliant brand alignment leads to better and more business.
1- Nuances and similarities between your personal and professional brand as an entrepreneur
2- How building a brand-aligned closet is key to business success
3- Relating brand building and closet creation
4- The high-level steps of how to build a brand-aligned closet
Monica Barnett has over 13 years of styling and branding experience and has been featured on many stages around the world but the focus is always on the importance and power of the first impression. Across Ms. Barnett’s distinguished career as a wardrobe stylist, she has had the privilege to partner with major corporations to fine tune their employees’ style and brand; and the opportunity to work with corporate executives, politicos, and world class athletes. The goal is always to develop a more intentional approach of curating one’s outward appearance to align with one’s lifestyle and aspirations.
To date, Monica has authored two books focused on the building blocks of style and how to use it to win more business. She is currently working with three Fortune 500 companies conducting professional development training to ensure professionals understand how to put their best foot forward regardless of being in-person or virtual.
