Serving the special events industry for over 18 years, Danielle’s journey began in the architectural design field but she quickly discovered the need for a more socially engaging and impactful outlet. Finding her foothold in the food and beverage industry, she developed and grew the wedding division for one of Washington, D.C.’s largest off-premise catering companies. This set the stage for what would become a storied career as a nationally acclaimed, award-winning event planner and designer.
As Principal and Creative Director of Magnolia Bluebird design + events, Danielle serves industry partners and clients with grace and tenacity. She believes in creating environments that are beautiful, interesting, inspiring and engaging. Layering texture and textiles in her designs is as important to her as layering emotion and intentional moments. By infusing her events with these subtle (and not so subtle) touches, she elevates the event experience from the expected to the extraordinary. It is with her grace, humor, eye for detail and passion for people that gives her the ability to engage her clients and vendor partners on a personal level thus creating a collaborative team rather than individual parts.
Danielle is revered as an industry expert and is often tapped to share her insights for consumers and industry professionals and enjoys speaking and helping businesses across the country discover their true potential. She modernizes time-honored business practices while consistently innovating and pushing the envelope forward. By encouraging her clients to re-examine and re-define industry norms, she plays an integral role in their leveling up as individuals and professionals. Her areas of expertise span business development, processes, strategy, marketing, pricing for profitability, personal growth and development, event design, logistics and creative collaboration.
Representing three generations of hospitality professionals, Taren was shown at an early age to not just meet the bar, but to set a new standard. This philosophy gives her the unique ability to provide quality service and superior execution to every event. She has dedicated over 20 years of experience and leadership to the events arena to include elected board positions in leading industry organizations and tenures with Hilton, Aramark and PSAV.
Her understanding of the in’s and out’s of the hotel and hospitality industry, a solid working knowledge of the on and off-premise food and beverage and rental industries, and the skillset Taren honed for almost a decade with PSAV (the world’s largest audio visual brand) makes her a triple threat for our clients. She deals in the languages of technology, people and the creative arts. A unique and valuable proposition for our live, virtual and hybrid events clients.
Taren serves the community as an adjunct professor for Prince George’s Community College, Co-Chair of the education committee with the National Coalition for Black Meeting Planners and serves on several committees of her high school alma mater, St. Marks School. Because of her work, Taren has been given a citation by the Governor of Maryland for her exemplary service. Along with her two sons, Taren is an avid sports fan. You can find this native Washingtonian rooting for her college alma mater the UNC Tarheels or tailgating along with The Washington Football Team.