How to Use Your Mobile Phone to Create Video That Connects With Your Clients

Our Speaker’s care and want to extend their support to you during this time of uncertainty. As we were all affected by COVID-19, The Signature CEO Conference was postponed and with the support of our Speakers they still want to extend a reach to each of you and share advice on how you can pivot through this temporary disruption of our businesses.

We had the opportunity to do a LIVE Facebook Interview with Speaker, BENJAMIN DAVIS of YAMEAN STUDIOS. Benjamin, the leader behind Yamean Studios, an award-winning brand strategy media agency who work with brands and businesses to develop meaningful content and engage people with actionable brand experiences that spark human connection. His media company turns stories into conversations, impressions into relationships and campaigns into results.

Watch our video to get full details.


(5) Tech Tips for Your Business during Amid Covid-19

Our Speaker’s care and want to extend their support to you during this time of uncertainty. As we were all affected by COVID-19, The Signature CEO Conference was postponed and with the support of our Speakers they still want to extend a reach to each of you and share advice on how you can pivot through this temporary disruption of our businesses.

We had the opportunity to do a LIVE Facebook Interview with Speaker, MYRNA DARAMY of MYRNA & CO. Myrna is a digital media strategist and tech translator for the modern business owner. With over 12 years of experience, her natural ability to clarify the blurred lines between technology application and spontaneous creativity is what makes her one of the most insightful digital marketing strategists today.

During our conversation he highlighted, “(5) Tech Tips for Your Business during Amid Covid-19”:

  1. Jump into video right now (practice, practice, practice) – Video it the number media that people are absorbing right now… Whether you are showing up on Zoom, IG, FB, or YouTube
  2. Take some time out to do an audit of your digi-home from your mobile device (your website)
      • Is your website reflecting the current version of you? (Are you digitally cohesive?)
      • Is your site responding to the fact that it is on mobile
      • When is the last time you blogged or created any new content on your website?
      • Are there any broken links on your site?
      • Is your site optimized?
  3. Visit your analytics on all the platforms that you are active on
  4. Take some time out to do an audit of all the tech platforms you are using (many of these platforms have modified their offerings)
  5. Unplug and give yourself a curfew with tech

Watch our video to get full details.


(5) Tips to Avoid Distractions in Your Business with COVID-19 | Shaune Hayes

Our Speaker’s care and want to extend their support to you during this time of uncertainty. As we were all affected by COVID-19, The Signature CEO Conference was postponed and with the support of our Speakers they still want to extend a reach to each of you and share advice on how you can pivot through this temporary disruption of our businesses.

We had the opportunity to do a LIVE Facebook Interview with Speaker, SHAUNÈ HAYES of RED CARPET READY MAKE UP.  Shauné is a makeup artist, beauty expert, entrepreneur and beauty business coach based in Washington, D.C. She is the owner and principal makeup artist of Red Carpet Ready Makeup with Shauné Hayes and have worked in the beauty industry for over 15 years. 

During our conversation he highlighted, “(5) Tips to Avoid Distractions in Your Business with COVID-19”:

  1. Identify what your distractions are. I think this is important so you know what keeps you unfocused and can specifically address it.
  2. Plan/Go over your daily routine the night before. Identify 2 or 3 main tasks you want to get done.
  3. Turn off notifications. Limit texting and emailing.
  4. Take mental breaks. After an hour or 90 minutes of focused work, take a break.
  5. Keep it clean. If my work area is disorganized and cluttered it affects my energy and productivity.

View our video to get full details.


5 Healthy Living Tips from the Inside Out during COVID-19 | Beny Blaq

Our Speaker’s care and want to extend their support to you during this time of uncertainty. As we were all affected by COVID-19, The Signature CEO Conference was postponed and with the support of our Speakers they still want to extend a reach to each of you and share advice on how you can pivot through this temporary disruption of our businesses.

We had the opportunity to do a LIVE Facebook Interview with Speaker, BENY BLAQ of Rebel Fit USA.  Beny is a certified personal trainer and nutritionist whose studio has grown from 5 clients to over 150 clients in the Northern Virginia area providing boot camp classes, small group personal training, and private personal training.

During our conversation he highlighted,  “5 Healthy Living Tips from the Inside Out during COVID-19”:

1. Exercise at a min of 3x per week
2. Drink minimum of 64 oz of water
3. 7+ Hours of sleep
4. 5 servings of Veggies per day
5. Keep stress low: Reduce TV and social media intake, get fresh air daily and limit alcohol intake.
View our video to get full details.

5 Brand Strategy Tips to Implement during COVID-19 | Britney Jeanine

Our Speaker’s care and want to extend their support to you during this time of uncertainty. As we were all affected by COVID-19, The Signature CEO Conference was postponed and with the support of our Speakers they still want to extend a reach to each of you and share advice on how you can pivot through this temporary disruption of our businesses.

We had the opportunity to do a LIVE Facebook Interview with Speaker, BRITNEY JEANINE CANIDATE ofBritney Jeanine & Co Britney works with creatives & designers to level up their businesses & brands through brand coaching and online education. With experience in photography, web and graphic design, she has been blessed to create for over 110+ brands since 2008—and have been the catalyst in visually propelling brands forward.

During our conversation she highlighted,  “5 Brand Strategy Tips to Implement during COVID-19”:

1. Refocus and restructure.
2. Plan through all of the panic.
3. Assess your Q1 numbers for a better Q2.
4. Build your Q2 content marketing strategy.
5. Continue showing up and serving your people.
Watch the video for our full interview.

5 Money Strategy Tips for Your Business to execute during COVID-19 | Jacquette Timmons

Our Speaker’s care and want to extend their support to you during this time of uncertainty. As we were all affected by COVID-19, The Signature CEO Conference was postponed and with the support of our Speakers they still want to extend a reach to each of you and share advice on how you can pivot through this temporary disruption of our businesses.

We had the opportunity to do a LIVE Facebook Interview with Speaker, JACQUETTE TIMMONS of Sterling Investments Jacquette is a financial behaviorist and is committed to getting you to see that you don’t manage money – you manage your choices around money.  During our conversation she highlighted, “5 Money Strategy Tips for Your Business to execute during COVID-19”:

  • Panic pricing – Avoid the temptation to do it
  • Create a condensed offer, instead
  • Do an expense audit
  • Create a decision tree
  • Practice (more) self-care

Watch the full video as we dive into the (5) strategy tips!


Top 5 COVID-19 Contractual Tips | Ticora Davis of The Creator’s Law Firm

Our Speaker’s care and want to extend their support to you during this time of uncertainty. As we were all affected by COVID-19, The Signature CEO Conference was postponed and with the support of our Speakers they still want to extend a reach to each of you and share advice on how you can pivot through this temporary disruption of our businesses.

We had the opportunity to do a LIVE Facebook Interview with Speaker, TICORA DAVIS of The Creator’s Law Firm.  Ticora helps entrepreneurs protect their smarts so they can grow their business with peace of mind. The Creator’s Law Firm has helped hundreds of business owners secure their brand and proudly boasts a 97% success rate for trademark registrations.  During our conversation she highlighted, “Top 5 COVID-19 Contractual Tips”:

  1. Get everything in writing! (I just spoke with a seasoned event planner who paid a friend $15K to record his conference. He paid in full – no contract. Now his event cannot happen due to COVID, no contract, and videographer is not trying to provide a refund…only a credit). Ensure contracts are drafted w/your best interest in mind.
  2. Force majeure clauses are needed
  3. Commercial impracticability/impossibility of performance clauses are rarely included (this could’ve saved tons of businesses from covid)
  4. Anticipate having to move venues/cancellations, etc. – have clauses where you reserve the right to transition an in-person event (i.e., conference) to virtual event to reschedule
  5. Payment plans with unique terms tied to every payment are a MUST. This will minimize the justification for refunds and a court will most likely be on your side more.

Click on the video below to hear the details of the (5) tips!


Tara’s Business Insight – End of Year “TAX” Preparation

The Signature CEO Conference is all about engaging its audience in the fundamentals of business intelligence that essentially equips creative entrepreneurs with the tools to run their businesses effectively and efficiently.
This video is on “End of Year TAX Preparation”.  Founder, Tara Melvin, walks you through some key essential tools that she utilizes to aid in her preparation for the upcoming tax season.

Where Has the Time Gone?!

“WOW…where has the time gone? It seems like only months ago we were just jumping on the road headed to the Washington, DC to attend the Signature CEO conference…. And Why you ask? Let’s take a look…

From the time clients visit your website, search your social or even watch your videos on YouTube…it’s all about the overall client experience. There’s no better way to make this happen then investing in continued education.

Recapping our time, we’d have to say that we were able to take away things that we know we could implement into our business right away. As we always say, it isn’t just about spinning records and flashing lights!” DJ Toryn L for Exquisite Sounds Entertainment (2018 attendee and sponsor).

Register today for our 2020 Conference!  March 16-18! Click Here for More Details.

 


My Personal Highlights…The Signature CEO Conference 2018

AUTHOR:  Teaira Abston of Dreamcatcher Stationery

Several, if not all, of my fellow creative bosses would agree that one of the most important things you can do to ensure the success of your business is to consistently seek educational opportunities to learn and expand your knowledge base. Whether the focus is on the newest trends or techniques of your creative niche or discovering new tools and systems to implement in your business, finding a workshop or conference to attend quarterly or annually can prove to be worth the investment.

Every year creatives plan to attend various conferences and workshops in search of the ultimate educational and networking experience. With so many promising to offer just that, it can be overwhelming trying to find the right conference for you and your business. One conference I have attended that has proven to be well worth the investment, is the Signature CEO Conference, organized by Tara Melvin of Perfectly Planned Events. Tara thoughtfully curates the best of the best in the creative industry to present attendees with valuable information and tools to immediately implement and take their businesses to the next level.

The inaugural conference was held in 2015, but my first time attending was the 2017 conference. I had such a positive experience that I knew I could never miss another. What I appreciated so much was the intimacy of this conference. The speakers were so engage, and they even stayed after their own presentations to learn from other industry leaders and interact with attendees. I didn’t feel lost in a sea of professionals fighting for a handshake or “usie.” Instead it felt rather inclusive and personal, especially when we were able to mix and mingle during lunch and speed networking.

I loved that each speaker presented on his or her own area of expertise, covering a broad range of topics that applied to us all regardless of our creative niche. They spoke about practical things we could apply to our business the very next day versus fluff that is only “instagram” worthy. LoL The Signature CEO Conference 2018 was simply amazing!

This year’s speaker line-up included industry gurus like the amazing Kathy Romero, Kellie Daab, Jacqueline Nwobu, and Dan Simons to name a few. The jewels that were dropped were truly invaluable.  I ended each session with pages of notes and was fired up to get back to my home office to make the necessary adjustments in my business.

Monique Melton’s presentation about creating passive income definitely resonated with me. She specifically spoke about the importance of creating something that doesn’t compete with our core service/product. Instead, she implored us to study our target market to find the gaps and areas that can be improved by understanding the frustrations of our audience. It got my wheels turning, and I’m already considering adding a new service/product that will compliment what I currently do.

Patrick Teague dived deep into the basics of copyrighting and how to recognize copyright infringement. He also gave steps on how to obtain copyrights for things such as pictures, videos, and other digital products online. He also touched on social media since that’s how the majority of us share our work with the world.

The panel discussion focused on the grit and grace of being an entrepreneur also resonated with me. They discussed the sacrifices made in order to get ahead, the hardest lessons they’ve learned, and shared so many examples of ways to practice self care while being an entrepreneur. Each panelist was very transparent about their journey and their struggles, giving examples of challenges they had overcome to get where they are today. Their candid responses were heartfelt and relatable.

 Although each speaker focused on very specific topics, there were a few points that were consistent among them…

~Outsource and get help in areas where you know you are not the expert…Abby Grace touched a lot on this.

~Utilize tools that will help you stay organized and on top of things, such as processes and systems to help you streamline. Nicole Peck of Bizbash and Jacqueline Nwobu, CEO of  Munaluchi Bride gave us some amazing apps we can use.

~Be ready to pivot and change often because there’s no one size fit all model. Adjust with the industry and determine ways to stand out as a brand! Kellie Dabb talked about becoming known for one thing (niching down), and creating a smooth client experience unlike the rest by starting with a clear message and delivering the luxury to your client by providing the VALUE.

~Authenticity goes a LONG way, especially on social media and when building lasting relationships with people. Network = your net worth!

The Signature CEO Conference is perfect for established and newbie creative professionals. I would recommend this conference to anyone who is looking to learn from some of the best in the industry. At this conference, you get so many practical steps you can take and apply immediately. The speakers are experts in the areas they present, and they provide great information on ways to improve on what you’ve already established.

In addition to the amazing educational opportunity, you can expect to laugh and catch up with old business buddies. Expand your business network by meeting new people and laying a foundation for cultivating new relationships. You will learn so much from others who ask questions and share their thoughts on different topics.

You’ll find yourself opening up to fresh new perspectives that may allow you to see things in your business that you’ve never seen before. You are guaranteed to walk away with the motivation you need to finish the year off strong and plan for the next year. At the end of each conference, I’ve left with a feeling of  “I CAN DO THIS!”…Just knowing I have people there that will genuinely cheer me on means the world.

Oh, and I forgot to mention how fabulous the welcome party was! It’s a great time to let your hair down and be a guest at an event when we are usually on the other end.

So…are you sold??

Great news! Early registration is now open for Signature CEO Conference 2019.  I’ll see you there!